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PLA DOCENT | |||||||||
Name of the workshop | Citizens and consumer in 2.0 society: The prosumers era | Teaching format | B | ||||||
Workshop teacher | Prof. L. Cervi | Recommended prior knowledge | --- | Timetable | Unique | ||||
General description of workshop | This Seminar focus on the changes that Web 2.0 created in the relations between citizens/consumers and companies and Institutions. In fact, from the one hand Web 2.0 offers the company a change to gain advocates, transforming them into prosumers (professional consumers); on the other the prosumers have learnt how to manage the media, that is to say "they can react". | ||||||||
Language | English | Tipus | OB | ||||||
Technical requirements | At the room: --- | ||||||||
To be provided by the student: --- | |||||||||
Format | Scheduled during the 2nd semester in June (one week). |
Date of proposal: 15/03/2012 |
Date of last update: 25/06/2013 |
Date of validation by the School Academic Committee: 18/06/2013 |
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