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Name of the workshop | Advertising and Graphic Design failures: why some campaigns failed and what to learn from them | Teaching format | B | ||||||
Workshop teacher | Prof. C. Fàbregas | Recommended prior knowledge | --- | Timetable | Unique | ||||
General description of workshop | 1. – Creative and graphical analysis: we will analyse, through visual examples, the graphic design and creativity of foreign (UK & US focus mainly) and national renowned campaigns, and not so renowned. 2. – Advertising context: secondly, we will see if they achieved their goals and if, therefore, were an advertising failure or success. |
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Language | English | Tipus | OB | ||||||
Technical requirements | At the room: Projector | ||||||||
To be provided by the student: Pencil, paper and rubber | |||||||||
Format | Scheduled during the 2nd semester. |
Date of proposal: 01/02/2012 |
Date of last update: 24/05/2013 |
Date of validation by the School Academic Committee: 18/06/2013 |
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