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Basic Sources of Information: bibliographic, electronic, audiovisual, etc. |
Grammar and writing resources: -Swan, M., Walter, C. The Good Grammar Book with answers. Oxford. Oxford University Press. 2001. ISBN: 9780194315197. - The BBC. "Learn English". [Consulta: 22/05/2014] Disponible en: http://www.bbc.co.uk/learnenglish - The British Council. "Learn English". [Consulta: 22/05/2014] Disponible en: http://www.britishcouncil.org - Lousy Writer. [Consulta: 22/05/2014]. Disponible en: http://www.lousywriter.com Public Relations reference and resources: - PR Week UK online version. [Consulta: 22/05/2014]. Disponible en: http://www.prweek.co.uk - Behind the Spin. [Consulta: 22/05/2014]. Disponible en: http://www.behindthespin.co.uk - Publicity Insider. [Consulta: 22/05/2014]. Disponible en: http://www.publicityinsider.com Marketing and advertising reference and resources: - Sullivan, L. Hey Whiffle, Squeeze This: A Guide to Creating Great Advertising. London. John Wiley & Sons. 2008. ISBN: 0470190736. - Hegarty, J. Hegarty on Advertising: Turning Intelligence into Magic. London. Thames and Hudson Ltd. 2010. ISBN: 0500515565. - Farrall, C., Lindsay, M. Professional English in Use: Marketing. Cambridge. Cambridge University Press 2008. ISBN: 9780521702690. - Campaign online version. [Consulta: 22/05/2014]. Disponible en: http://www.campaign.co.uk - Haymarket Media Group. Brand Republic. [Consulta: 22/05/2014]. Disponible en: http://www.brandrepublic.com |