Estàs aquí:Inici 
El Grau en extinció Assignatures Itinerari curricular 2014-2015 Plans docents - 2014 - 2015 Anglès: Expressió Escrita 2014-2015
El Grau en extinció Assignatures Itinerari curricular 2014-2015 Plans docents - 2014 - 2015 Anglès: Expressió Escrita 2014-2015Anglès: Expressió Escrita 2014-2015
Darrera actualització el Divendres, 10 març 2017 09:54 | 
| 
| Vist: 3895
| | Vist: 3895
| DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN | |||||||||
| Course | English: Writing | Code | 360586 | ||||||
| Area | M11. English for Advertising and PR | Subject Code | B | ||||||
| Previous requirements | It is advisable to have passed most of the core courses. | ||||||||
| Teacher | Prof. C. Black | Coordination | Head of Studies | ||||||
| Language | English | Session | Morning and Afternoon | ||||||
| Type | OB | ECTS Credits | 6 | Semester | 4th | Academic year | 14-15 | ||
| Written: 05/07/2010 |
| Last Up-dated and Checked: 16/06/2014 |
| Date of validation by the Executive Committee: 16/06/2014 |
| General course organization and Methodology | |||||||||
| L’assignatura està organitzada en 2 blocs: Writing for Public Relations i Writing for Marketing and Advertising, que es divideixen en 4 temes concrets. A cada tema es treballarà el lèxic especialitzat, uns exemples de textos típics del registre estudiat i les tècniques necessàries per a poder després redactar textos en els estils adients. A banda d’això hi entren altres temes relacionats, com el street and guerrilla marketing o l‘ad-busting. Hi entren també activitats enfocats en els problemes típiques de gramàtica anglesa, com per exemple l’estructura correcte de la frase, l’ortografia o els “false friends” (“Back to basics”). Tot i que l’assignatura estigui enfocat a l’anglès escrit, també hi ha activitats de parlar, llegir i escoltar relacionats amb cada tema a tractar. Per a promocionar el costum de llegir la premsa en anglès, cada setmana es dedicarà temps de classe a llegir, exposar i discutir una noticia o un tema de l’actualitat, escollit i presentat pels alumnes i dirigits per la docent. L’assignatura s’impartirà en anglès. Es recomanable assistir a classe. |
| Course Topics | |||||||||
| Block 1 | Name: Writing for PR | ||||||||
|
Topic 1. Essential vocabulary for PR. Emails. Summarizing. Back to basics: Formal / informal registers.Writing workshop: a business email. |
|||||||||
| Block 2 | Name: Writing for Marketing and Advertising | ||||||||
|
Topic 5. Promotional copy-writing. Essential vocabulary for marketing. Street and guerrilla marketing.Writing workshop: a promotional text. Back to basics: singular / plural nouns. |
|||||||||
| Associated Competences | |||||||||
| C5 | Communicative competence. | ||||||||
| C8 | Knowledge of the strategies and processes involved in creating and producing advertising messages. | ||||||||
| C9 | Knowledge of the strategies and processes involved in creating and producing messages for PR. | ||||||||
| C10 | Knowledge of the strategies and processes involved in creating and producing journalistic messages. | ||||||||
| General Course Objectives | ||||||||
| General Course Objectives | GO's associated with each competency | |||||||
| (GO) | C5 | C8 | C9 | C10 | ||||
| GO1.- To consolidate and extend theoretical knowledge about the English language (grammar and lexis). | X | X | X | X | ||||
| GO2.- To improve the ability to understand the written and spoken language and accept it as the language in which the course is taught. | X | |||||||
| GO3.- To learn how to identify and analyse the characteristics of organisation, style and lexis (register) of written advertising and PR messages. | X | X | X | X | ||||
| GO4.- To apply the knowledge acquired to produce various types of text related to the fields of advertising and PR. | X | X | X | X | ||||
| GO5.- To demonstrate the ability to work in a team as well as alone during the learning process. | X | |||||||
| Description of the specific objectives of each block | |||||||||
| Blocks | Specific objectives of each block of topics | SO associated with each GO | |||||||
| OG1 | OG2 | OG3 | OG4 | OG5 | |||||
| 1 | SO1.- To learn about and analyse the general and specific features of the main types of written messages used PR in English. | X | X | X | X | ||||
| SO2.- To develop and demonstrate the ability to express oneself in written English and to use structured and coherent arguments. | X | X | X | X | |||||
| SO3.- To develop and demonstrate the ability to use English grammar and lexis accurately. | X | X | X | X | |||||
| SO4.- To learn and use technical lexis related to PR and advertising. | X | X | X | X | |||||
| SO5.- To demonstrate autonomy in carrying out tasks and be able to criticise one’s own work. | X | ||||||||
| 2 | SO6.- To develop the ability to analyse and criticise advertising messages in English. | X | X | X | X | ||||
| SO7.- To learn how to produce press advertisements (texts and slogans) in English. | X | X | X | X | |||||
| SO8.- To learn and use technical lexis related to advertising. | X | X | X | ||||||
| SO9.- To apply knowledge acquired correctly. | X | X | X | ||||||
| SO10.- To demonstrate the ability to work as part of a team. | X | ||||||||
| Read Glossary types of educational activities (according to the UB description) |
| Summary of learning activities | |||||||||||
| Hours | |||||||||||
| Type | Total | Classroom | Remote |
ECTS Credits |
|||||||
| A) Theory | 30 | 30 | 0 | 1.2 | |||||||
| B) Theory and practice | 20 | 20 | 0 | 0.8 | |||||||
| C) Supervised work | 35 | 6 | 29 | 1.4 | |||||||
| D) Autonomous work | 65 | 0 | 65 | 2.6 | |||||||
| Total | 150 | 56 | 94 | 6 | |||||||
| Distribution hours | Block 1 | Block 2 | Block 3 | ||||||
| Total: 150 | 75 | 75 | --- | ||||||
| Block 1 Learning Activities | |||||||||||||||
| Classroom learning | Remote learning | ||||||||||||||
| Sub-type A - THEORY | Total Type A |
Sub-type B - THEORY AND PRACTICE |
Total Type B |
Sub-type C - SUPERVISED WORK | Total Type C |
Type C Classroom learning | Tipus C Remote learning | Sub-type D – AUTONOMOUS WORK | Total Type D |
||||||
| A.1) Lectures | 6 | B.1) Applied activities | 10 | C.1) Seminars | -- | 2 | 15 | D.1) Autonomous student work | 33 | ||||||
| A.2) Discussions | 5 | B.2) Production of a portfolio | 0 | C.2) Comparison of expectations | -- | 0 | 0 | ||||||||
| A.3) Presentations | 0 | B.3) Role-plays | 0 | ||||||||||||
| A.4) Talks | 1 | B.4) Visits | 0 | ||||||||||||
| A.5) Round tables | 0 | ||||||||||||||
| A.6) Group work | 2 | ||||||||||||||
| A.7) Written paper and/or Exam | 1 | ||||||||||||||
| Block 2 Learning Activities | |||||||||||||||
| Classroom learning | Remote learning | ||||||||||||||
| Sub-type A - THEORY | Total Type A |
Sub-type B - THEORY AND PRACTICE |
Total Type B |
Sub-type C - SUPERVISED WORK | Total Type C |
Type C Classroom learning | Tipus C Remote learning | Sub-type D – AUTONOMOUS WORK | Total Type D |
||||||
| A.1) Lectures | 5 | B.1) Applied activities | 10 | C.1) Seminars | -- | 4 | 0 | D.1) Autonomous student work | 32 | ||||||
| A.2) Discussions | 5 | B.2) Production of a portfolio | 0 | C.2) Comparison of expectations | -- | 0 | 9 | ||||||||
| A.3) Presentations | 0 | B.3) Role-plays | 0 | ||||||||||||
| A.4) Talks | 0 | B.4) Visits | 0 | ||||||||||||
| A.5) Round tables | 1 | ||||||||||||||
| A.6) Group work | 2 | ||||||||||||||
| A.7) Written paper and/or Exam | 1 | ||||||||||||||
| Basic Sources of Information: bibliographic, electronic, audiovisual, etc. |
| Grammar and writing resources: -Swan, M., Walter, C. The Good Grammar Book with answers. Oxford. Oxford University Press. 2001. ISBN: 9780194315197. - The BBC. "Learn English". [Consulta: 22/05/2014] Disponible en: http://www.bbc.co.uk/learnenglish - The British Council. "Learn English". [Consulta: 22/05/2014] Disponible en: http://www.britishcouncil.org - Lousy Writer. [Consulta: 22/05/2014]. Disponible en: http://www.lousywriter.com Public Relations reference and resources: - PR Week UK online version. [Consulta: 22/05/2014]. Disponible en: http://www.prweek.co.uk - Behind the Spin. [Consulta: 22/05/2014]. Disponible en: http://www.behindthespin.co.uk - Publicity Insider. [Consulta: 22/05/2014]. Disponible en: http://www.publicityinsider.com Marketing and advertising reference and resources: - Sullivan, L. Hey Whiffle, Squeeze This: A Guide to Creating Great Advertising. London. John Wiley & Sons. 2008. ISBN: 0470190736. - Hegarty, J. Hegarty on Advertising: Turning Intelligence into Magic. London. Thames and Hudson Ltd. 2010. ISBN: 0500515565. - Farrall, C., Lindsay, M. Professional English in Use: Marketing. Cambridge. Cambridge University Press 2008. ISBN: 9780521702690. - Campaign online version. [Consulta: 22/05/2014]. Disponible en: http://www.campaign.co.uk - Haymarket Media Group. Brand Republic. [Consulta: 22/05/2014]. Disponible en: http://www.brandrepublic.com |
| Read Assessment: General Information about the Degree |
| Course-specific assessment system information |
| All learning activities are graded from 0-10. The minimum grade required to pass each learning activity is 5. Check the end of assessment period and academic management calendar. Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory. |
| Continuous Assessment System Requirements: unless they indicate to the contrary, all students will be assessed under this system. |
|||||||||||||
| Sequen- ce |
Block | Name of Learning Activity | Detailed description of Learning Activity | Group or Individual | Compulsory Yes/No |
% of mark | |||||||
| 1 | 1-2 | Activitats d'aplicació | - Redacció d'un text del Bloc 1, a triar per la docent. Individual. 25% de la nota final. - Redacció d'un text del Bloc 2, a triar per la docent. Grupal. 25% de la nota final. - Resumen d'una notícia o tema de actualitat, a triar pels estudiants. Bloc 1 i 2. Grupal. 10% de la nota final. |
Group | Yes | 60% | |||||||
| 2 | 1-2 | Examen escrit |
Un exercici de lèxic; l’anàlisi d’un anunci de premsa o un exercici de comprensió de lectura; la redacció d’un text d’entre els estudiats. |
Individual | Yes | 40% | |||||||
|
Retake under the Continuous Assessment System |
|||||||||||||
| Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
| Written paper | Producing a text from among those studied (chosen by the lecturer); to be given in on the day of the exam. | 40% | |||||||||||
| Written exam | Producing 2 texts from among those previously studied. Grades will be awarded for the quality of the work (register, creativity, presentation) as well as for the level of English. |
60% | |||||||||||
| Exam Only Assessment System Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar. |
|||||||||||||
| Sequence | Name of Learning Activity | Detailed description of Learning Activity | % of grade | ||||||||||
| 1 | Written exam |
Producing 2 texts from among the registers studied, to be chosen by the lecturer: a text promoting a product or service / a press advert / a feature article / a blog post / an advertorial. |
60%
40% |
||||||||||
| Retake under the Exam Only Assessment System Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake. |
|||||||||||||
| Nom activitat formativa | Descripció detallada de l'activitat formativa | % of grade | |||||||||||
| Written exam |
Producing 2 texts from among those studied chosen by the lecturer. |
100% | |||||||||||
| Teacher Notes |
| Aula Virtual (Moodle) |
