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El Grau en extinció Assignatures Itinerari curricular 2014-2015 Plans docents - 2013 - 2014 Public Relations and Advertising Online 2013-2014
El Grau en extinció Assignatures Itinerari curricular 2014-2015 Plans docents - 2013 - 2014 Public Relations and Advertising Online 2013-2014Public Relations and Advertising Online 2013-2014
Darrera actualització el Divendres, 10 març 2017 16:57 | 
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Pàgina 7 de 8
| Evaluation: Specific Information |
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| Continuous evaluation | |||||||||||||
| Name of the educational activity | Activity description | Workgroups or Individual work |
Compulsory Yes/No |
% on the note. Max. of 60% for each activity |
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| Lectures & Discussion |
Lectures and discussion in 80% of the classes (attendance) |
Individual work | Yes | 0% | |||||||||
| Application activities |
Identify publics and create specific techniques |
Individual work | Yes | 15% | |||||||||
| Application activities |
Evaluation of real online campaigns |
Individual work | Yes | 15% | |||||||||
| Application activities |
Online repositioning of different brands |
Individual work | Yes | 15% | |||||||||
| Teamwork / Producing a portfolio of work |
Creation of a reduced Online PR & Advertising Campaign |
Group work | Yes | 40% | |||||||||
| Presentation |
PR & Advertising Campaign Public Presentation |
Group work | Yes | 15% | |||||||||
