General sources of the workshop (also online)

LÓPEZ GÓMEZ, M. (2011) Libro SEO. Posicionamiento en Buscadores. Ed. Bubok
MEERMAN SCOTT, D. (2011) The new rules of marketing and PR. Ed. by John Wiley and Sons
HARVARD UNIVERSITY. Harvard Business Review. (Various Articles)
GODIN, S. (2007). The Dip.
JACOBSON H. & KRISTIE M. (2011) Google adwords for dummies.Ed. Wiley.

On the web

GONZALEZ A. Blog Antonio Gonzalez.
CODINA A. Betes i clicks - Desenredant la Xarxa.
MCAFEE A. Andrew MCafee's Blog.
SYLVA J. Various Articles. Harvard Business Review.
GIL, A. Bits Catalans.
PILON A. Small Business Trends.

Ebook - Pdf
MORA ROCA. A. (2012) Marketing eficaz en redes sociales. Ed. HiSocial