Topic 1 Aspects of PR. An introduction to PR: PR definitions, what the work consists of, & vocabulary; PR case studies: Johnson & Johnson, Perrier, & Tesco’s; social media for PR
Topic 2 Writing for PR I. Press releases and advertorials.
Topic 3 Writing for PR II.: Writing articles (general). Feature articles and blogs, twitter and social media.

Topic 4 Aspects of marketing. An introduction to marketing. Marketing concepts and vocabulary. Marketing a product or service. Street and guerrilla marketing. Writing promotional texts (persuasive language).
Topic 5 Aspects of advertising An Introduction to advertising. Advertising concepts and vocabulary. Brands and branding. Ad-busting. (With the collaboration of Christian Fàbregas, marketing professional).
Topic 6 Analysing and creating advertising. Deconstructing print advertisements. Writing advertising copy for print advertisements. Writing slogans and taglines.