Subject 1.-Transmedia Storytelling
Subject 2.- Convergence Culture

Both Subject 1 and Subject 2 set the main sources to study TV series websites. Students must focus on these two main concepts, Transmedia Storytelling and Convergence Culture, in order to know which is the storytelling in the digital and industrial context, as well as its relationship with seriality and digital technologies. These are the two main subjects used by scholars, as bibliography sources will show.

This workshop has an eminently practical character.
Go to “EVALUATION” to fill in the detail of each one of the Educational Activity.

Jenkins, H. Convergence Culture. Where Old and New Media Collide. New York: New York University Press, 2006. ISBN 8-0814742952.
Jenkins, H. Fans, bloggers and gamers. Exploring participatory culture. New York and London: New York University Press, 2006. ISBN 978-0814742846.
Jenkins, H. “The Cultural Logics of Media Convergence”. En: International Journal of Cultural Studies, v. 7, n. 1, 2004 pp 33-43
Ibrus, Indrek, Scolari, Carlos (eds.) Crossmedia Innovation. Texts, markets, institutions, Peter
Lang, 2013
Scolari, Carlos. Narrativas Transmedia. Cuando todos los medios cuentan, Deusto 2013.
Scolari, C.A. “Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production”, International Journal of Communication, Vol 3 (2009).
Perryman, Neil. “Doctor Who and the convergence of media”. En: Convergence. The International Journal on Research into New Media Technologies, v. 14, n. 1, pp. 21-39.
Ulmer, Gregory. “text/hypertext”. En Ritzer, George (ed.). Blackwell Encyclopedia of Sociology. London: Blackwell, 2007, pp. 4971-4. ISBN 9781405165518.
Tous-Rovirosa, Anna. “Convergence Content in International On-Line News: Thematic and mythical recurrence in The New York Times and BBC On-Line News”. Observatorio (Obs*), Vol 6, No 3 (2012)
Tous-Rovirosa, Anna. “Cuidando de nuestros padres”, La Vanguardia. 22-08-2011

http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html
http://www.newmedialiteracies.org/blog/
http://hipermediaciones.com/2011/04/10/transmedia-storytelling-mas-alla-de-la-ficcion/

• The evaluation must be considered as Continuous Evaluation and must be solved during the academic period.
  Marks will be quantitative between 0 and 10. The mark should be presented with one decimal.

a) Students must compulsory present orally a subject or paper, previously prepared, in front of the rest of students. Presentations will be linked to the practical activities: students must present an analysis of some websites’ tools to increment communication and interactivity.
b) Students must compulsory present their point of view to one of the selected lectures. Lectures will be assigned at the very beginning of the workshop.
c) Exhibitions must be realized in groups.

Students are expected to attend minimum the 80% of the lessons and to take an active part in the discussions, exhibitions, etc.

Activity 1.-Product Placement
Students must choose several websites and analyse them in relation to the concepts studied in Block 1. The main purpose is to use and determine which are the strategies used by the enterprises and which relation do they have with fan-fiction.

Activity 2.-Fans and Interactivity
Students must get familiar with fans strategies. Students must be aware of tools such as mashup, fan-fiction and shipping in order to understand fans’ narratives. Other important concepts such as fandom, spoiler or intertextuality will be studied in this block.

The exam will evaluate the most relevant theorical and practical questions of the workshop and will take place at the end. Students will have to explain some of the subject’s most important ideas and concepts.