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El Grau en extinció Assignatures Itinerari curricular 2013-2014 Plans docents - 2013 - 2014 Transmedia storytelling 2013-2014
El Grau en extinció Assignatures Itinerari curricular 2013-2014 Plans docents - 2013 - 2014 Transmedia storytelling 2013-2014Transmedia storytelling 2013-2014
Darrera actualització el Divendres, 10 març 2017 16:57 | 
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Pàgina 4 de 8
| Workshop General Objectives | OGT associated to each one of the competences | |||||||||||
| (OGT) | C1 | C2 | C3 | C4 | C6 | C7 | C12 | C13 | ||||
| OG1.- The student will learn how to apply theory into practice in PR field of study. | X | X | X | X | ||||||||
| OG2.- He or she will learn to study several ways to improve communication strategies via the internet. | X | X | X | |||||||||
| OG3.- The student will manage convergence culture in order to communicate persuasive and effective messages. | X | X | X | |||||||||
| OG4.-He or she will understand and use the several kinds of convergence culture (fiction, non-fiction). | X | X | X | |||||||||
| Specific objectives of each block | ||||||||
| Blocks | Objectives to each block of the program | SO related to each one GO | ||||||
| OG1 | OG2 | OG3 | OG4 | |||||
| 1 | OE1.- The student will domain the most relevant concepts related to this area: transmedia storytelling, convergence culture, active audience, intertextuality and hypertextuality. | X | X | |||||
| 2 | OE6.- He or she will know how to differentiate new and old strategies related to transmedia communication and learn how to use them to improve communication. | X | ||||||
| OE7.- The student will have specific abilities related to the latest website tools to construct transmedia sstorytelling. | X | |||||||
| OE8.- He or she will get specific abilities related to analyse enterprise's strategies to improve interactivity and the active audience rol. | X | X | ||||||
