Subject 1.  Introduction to Public Relations and Advertising Online

1.1. What is and what is not PR and Advertising Online
1.2. Public Relations Online - Keywords and methodology
1.3. Advertising Online - Keywords and methodology

Subject 2. Online Reputation and the communities

2.1. Online reputation and its importance
2.2. Characteristics and techniques of Online Reputation
2.3. Social media and the communities
2.4. Cases of study

Subject 3. Advertising Online revenue models and strategies

3.1. Advertising Online; Concepts
3.2. Models and strategies

Subject 4. Tendencies

4.1. SO-LO-MO 
4.2. Cases of study

Subject 5. Presentations and evaluations

This workshop has an eminently practical character.
Go to “EVALUATION” to fill in the detail of each one of the Educational Activity.