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El Grau en extinció Assignatures Itinerari curricular 2013-2014 Plans docents - 2013 - 2014 Public Relations and Advertising Online 2013-2014
El Grau en extinció Assignatures Itinerari curricular 2013-2014 Plans docents - 2013 - 2014 Public Relations and Advertising Online 2013-2014Public Relations and Advertising Online 2013-2014
Darrera actualització el Divendres, 10 març 2017 16:57 | 
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Pàgina 4 de 8
| Workshop General Objectives | OGT associated to each one of the competences | |||||||||||
| (OGT) | C1 | C2 | C3 | C4 | C6 | C7 | C12 | C13 | ||||
| OG1.- The student will learn the main characteristics of online Public Relations and Advertising. | X | |||||||||||
| OG2.- He/she will learn to identify target groups and develop specific online techniques. | X | X | ||||||||||
| OG3.- He/she will learn to create and evaluate an online advertising campaign. | X | X | ||||||||||
| OG4.- The student will learn to manage online reputation. | X | X | ||||||||||
| OG5.- The student will learn to work together in the creation of an online PR and Advertising campaign. | X | X | X | X | ||||||||
| Specific objectives of each block | |||||||||
| Blocks | Objectives to each block of the program | SO related to each one GO | |||||||
| OG1 | OG2 | OG3 | OG4 | OG5 | |||||
| 1 | SO1.- To develop interest about online PR and Advertising. | X | X | ||||||
| SO2.- To differentiate publics and understand their characteristics. | X | X | |||||||
| SO3.- To organise, and analise online inputs. | X | X | |||||||
| SO4.- To discuss and agree on a unified strategy and online techniques when working in group. | X | X | X | ||||||
| SO5.- To improve the presentation in public of a team developed project. | X | ||||||||
| 2 | SO6.- Placement test. | X | |||||||
| SO7.- Publics vs Techniques. | X | X | |||||||
| SO8.- Online campaign evaluations. | X | ||||||||
| SO9.- Re-reputation Online. | X | ||||||||
| SO10.- Online PR & Advertising Campaign. | X | X | X | X | X | ||||
