Citizens and consumer in 2.0 society: The prosumers era 2013-2014

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PLA DOCENT
Name of the workshop	Citizens and consumer in 2.0 society: The prosumers era					Teaching format	B
Workshop teacher	Prof. L. Cervi	Recommended prior knowledge		---	Timetable	Unique
General description of workshop	This Seminar focus on the changes that Web 2.0 created in the relations between citizens/consumers and companies and Institutions. In fact, from the one hand Web 2.0 offers the company a change to gain advocates, transforming them into prosumers (professional consumers); on the other the prosumers have learnt how to manage the media, that is to say "they can react".
Language	English		Tipus		OB
Technical requirements	At the room: ---
	To be provided by the student: ---
Format	Scheduled during the 2nd semester in June (one week).

Date of proposal: 15/03/2012

Date of last update: 25/06/2013

Date of validation by the School Academic Committee: 18/06/2013

Workshop Program
Block 1		Title: THEORETICAL CONTEXTUALIZATION
1. Theoretical framework. 2. From internet to the 2.0 environment 3. Changes in the relation between consumers and companies 4. Citizens as consumer
Block 2		Title: PRACTICAL ACTIVITIES
This workshop has an eminently practical character. Go to “EVALUATION” to fill in the detail of each one of the Educational Activity.

Competences associated to the Workshop
C1	Ethical commitment.
C2	Learning and responsibility ability.
C3	Work in teams.
C4	Creative and enterprising ability.
C6	Theoretical and practical knowledge about advertising and PR so as about their processes and organizational structures.
C7	Knowledge about design and development of strategies and implementation of persuasive communication policies to the public and private companies or institutions.
C12	Knowledge about the management of the functional areas of communication.
C13	Ability to exercise as professionals in charge of the customer support in advertising and PR.

Workshop General Objectives	OGT associated to each one of the competences
(OGT)	C1	C2	C3	C4	C6	C7	C12	C13
OG1.-Understand the main changes that internet and the 2.0 environment implemented.		X			X		X
OG2.-Analize these changes.	X	X	X			X	X	X
OG3.-Be able to predict future trends and threads.	X	X		X				X

Specific objectives of each block
Blocks	Objectives to each block of the program	SO related to each one GO
		OG1	OG2	OG3
1	OE1.-Understand the meaning and implication of interactivity.	X
	OE2.-Understand the thread of this new environment.		X
2	OE3.-Be able to analize new forms of communications.	X
	OE4.-Be able to recognize the thread of this new environment.		X
	OE5.-Be able to predict future trends and threads.			X

Read Glossary types of educational activities (according to the UB description)

Total summary of formative activities
	Hores
Types of educational activities	Total	Hours at Classroom (with teacher)	Hours of personal work	ECTS credits
A) Theory	50	18	32	2
B) Theory-practice
C) Tutee work
D) Autonomous work

General sources of the workshop (also online)

Web 2.0 and Business: A pointer to the intranets of the future?, Luke Tredinnick
MEDIA LITERACY
When Consumers Produce on the Internet:The Relationship between Cognitive-affective, Sociallybased,
and Behavioral Involvement of Prosumers
Castells, M. (2003), La Galaxia Internet, Madrid, Plaza y Janés.

Evaluation: Specific Information

The evaluation must be considered as Continuous Evaluation and must be solved during the academic period.
Marks will be quantitative between 0 and 10. The mark should be presented with one decimal.

Continuous evaluation

Sequen-ce

Block

Name of the educational activity

Activity description

Workgroups or
Individual work

Compulsory
Yes/No

% on the note.
Max. of 60% for each activity

Discussions

The teacher will lead discussions about the topic.
Class partecipation is required and evaluated.
Students will be evaluated in their participation to the discussion.

Individual

Yes

10%

Presentation

The group presents orally a subject previously prepared, in front of the rest of students.

Group (3 to 5 components)

Yes

40%

Implementation activities

The students will be ask to prepare a case study (8 pages) to be handled the LAST DAY OF CLASS.

Group (3 to 5 components)

Yes