The teaching methodology used aims to enable students to integrate theoretical concepts (lexis and register) with practical skills: learning to produce different types of texts for advertising and PR inn English. As students have different levels of English, a further aim is to include learning activities which are accessible and useful to all. The course also aims to enhance student involvement in the learning process and an active attitude in the classroom.

The course is organised into 2 blocks: Writing for PR and Writing for Advertising, which are then divided into specific topics. Specialist vocabulary is introduced at the beginning of each topic, together with examples of texts from the register in question and the techniques used for producing them are studied so that they can then be applied by students in the production of their own texts. In addition, related questions such as street and guerrilla marketing, social media and ad-busting are looked at.

All the pieces of written work produced require students to acquire knowledge and strategies involved in writing texts in English and the tasks are carried out in pairs or small groups.

The focus of the course is written English but activities involving speaking, reading and listening have also been included.

The course is taught in English and the level is B2 / upper intermediate (equivalent to Cambridge FCE)