• Check the end of assessment period and academic management calendar.
• Plagiarism and/or the copying of assessed activities will result in the assessed work in question receiving a 'fail' mark and may lead to the student/s concerned failing the course. The School may also decide to take disciplinary measures.
• Marks will be given for correct grammar and spelling, style and appropriacy of message. The activities can be done in either Catalan or Spanish as long as the standard required is met.
• Work handed in late or in formats other than stated for assessment purposes will not be accepted, neither will any alternative work be accepted to pass the course.
• Class attendance is recommended in all cases, also for students who have opted for the single assessment system. Check cases in which it is mandatory.
• All learning activities are graded from 0-10.
• The minimum grade required to pass each learning activity is 5.
• To recieve the grade of "Matricula d'honor", the student must acheive an overall grade of 10, and, according to the regulations, the number of Honours Grades can not exceed 5% of the total number of students registered in the subject.

Students need to attend to 80% or more of the sessions.

The students will produce a learning portfolio of 6 Ad campaigns: 3 successful ones and 3 failures, i.e. campaigns that have increased or decreased the sales or awareness of the products or services promoted. Later on the class will choose a failed campaign unanimously.

Activitats d'aplicació: 

Implementation activity

The students will need to rethink and redo the chosen Campaign of Activity 1. But with one premise: correct the maximum with the minimum. Using the minimum amount of resources, students will need to redesign the Campaign to achieve considerable and positive results.

The class will divide in groups in which the students will do some role-play. One by one, each member of the group will represent the agency presenting his/her newly redone Campaign, while the rest of the group play the client’s role. Whether they like it or not, they will need to have a say.

The students will produce a learning portfolio with self-promotional examples. It will contain 6 examples of young creative’s portfolios; 3 which the student believes that are impressive and 3 not so impressive. Later on he/she will find out how it was presented to the creative directors at the agencies.