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Públics Alumnes ESRP Cursos Tercer Assignatures Pla docent (Web) Advertising and Graphic Design failures: why some campaigns failed and what to learn from them
Públics Alumnes ESRP Cursos Tercer Assignatures Pla docent (Web) Advertising and Graphic Design failures: why some campaigns failed and what to learn from themAdvertising and Graphic Design failures: why some campaigns failed and what to learn from them
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| PLA DOCENT | |||||||||
| Name of the workshop | Advertising and Graphic Design failures: why some campaigns failed and what to learn from them | Teaching format | N | ||||||
| Workshop teacher | Prof. C. Fàbregas | Recommended prior knowledge | --- | Timetable | Unique | ||||
| General description of workshop | 1. – Creative and graphical analysis: we will analyse, through visual examples, the graphic design and creativity of foreign (UK & US focus mainly) and national renowned campaigns, and not so renowned. 2. – Advertising context: secondly, we will see if they achieved their goals and if, therefore, were an advertising failure or success. |
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| Language | English | Tipus | OB | ||||||
| Technical requirements | At the room: Projector, computer, Mac projector Adaptor, Internet. | ||||||||
| To be provided by the student: Pencil, paper and rubber. | |||||||||
| Format | INTENSIU (Juny) | ||||||||
| Date of proposal: 01/02/2012 |
| Date of last update: 02/05/2017 |
| Date of validation by the Executive Committee: 27/04/2017 |
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