Topic 1. Promotional copy-writing. Essential vocabulary for marketing. Street and guerrilla marketing. Back to basics: singular / plural nouns; subject-verb agreement. Writing workshop: a promotional text.

Topic 2. Writing advertising copy. Essential vocabulary for advertising and branding. Analyzing print advertisements. Ad-busting. Back to basics: accuracy in written English; use of articles. Writing workshop: body copy for a print advertisement.

Topic 3. Slogans and taglines. Back to basics: words with several meanings. Writing workshop: advertising slogans.

Topic 4. Essential vocabulary for PR. Emails. Back to basics: formal / informal registers. Writing workshop: a business email.

Topic 5. Articles and feature articles. Writing effective paragraphs and topic sentences. Back to basics: English sentence structure; nouns v. verbs. Writing workshop: a feature article.

Topic 6. Press releases. Back to basics: review of verb tenses. Writing workshop: a press release.