Formulari d'accés

Fonts d'informació

DRU, J.M. Disruption. New York: John Wiley & sons, 1997. ISBN 9780471165651.

FOG, K, BUDTZ, C., MUNCH, C. i BLANCHETTE, S. Storytelling. Branding in practice. Heildeberg: Springer, 2010. ISBN 978-3-540-88348-7.

FORTINI, L. Hitting the sweet spot. How Consumer Insights Can Inspire Better Marketing and Advertising. Chicago: The copy workshops, 2001. ISBN: 1887229094.

GELADE, G. A. "Creativity in conflict: The personality of the comercial creative". Journal of Genetic Psychology, 1997, vol. 158, núm. 1, p. 67-78.

HACKLEY, C. i KOVER, A.J. The trouble with creatives: negotiating creative identity in advertising agencies. International Journal of Advertising, 2007, vol. 26, núm. 1, p. 63-78.

HEATH, D. i HEATH, C. Made to stick: Why some ideas survive and others die. New York: Random House, 2007. ISBN 978-1400064281.

McLEOD, C., O’DONOHOE, S. i TOWNLEY, B. "Pot noodles, placements and peer regard: creative career trajectories and communities of practice in the British advertising industry". British Journal of Management, 2011, vol. 22, núm. 1, p. 114- 131.

PINK, D. La sorprendente verdad sobre qué nos motiva. Barcelona: Gestión 2000, 2010. ISBN 9788498750782.

PINK, D. Vender es humano. Barcelona: Gestión 2000, 2013. ISBN 9788498752748.

VIDAL, E. Un modelo de construcción de la identidad postmoderna desde la perspectiva del consumo simbólico. El creativo publicitario junior como caso de estudio, 2016. Tesis doctoral, Bellaterra: Universitat Autònoma de Barcelona.

WEST, D.C. "Cross-national creative personalities, processes, and agency philosophies". Journal of Advertising Research, 1993, vol. 33, núm. 5, p. 53 - 62.