ALLEN, J. Event planning. The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events. New York: John Wiley & Sons, Inc, 2002.
ALLEN, J. The business of event planning. Behid-the-Scenes Secrets of Successful Special Events. New York: John Wiley & Sons, Inc., 2002. BARRIGA, A. La creatividad en los eventos. Madrid: Ed. Protocolo, 2010. BERRIDGE, G. Events Design and Experience. London: Butterworth Heinemann, 2007. CATHERWOOD D. W. i Van KIRK R.L. The complete guide to special event management. New York: Ed. John Wiley & Sons, 1992. FISHER, J.G. Cómo organizar convenciones y congresos. Barcelona: Gedisa, 2001. FUENTE LAFUENTE, C. Protocolo para eventos: técnicas de organización de actos (I/II). Madrid: Ed. Protocolo, 2007. GETZ, D. Event management and event tourism. New York: Cognizant Communication Corporation, 2002. HOYLE, L. H. Event Marketing. How to successfuly promote events, festivals, conventions and expositions. New York: Ed. John Wiley & Sons, 2002. JIJENA SÁNCHEZ, R. Marketing para eventos. Orientado a proveedores y organizadores. Buenos Aires: Ugerman Editor, 2006. MESALLES, L. Eventos, reuniones y banquetes. Barcelona: Ed. Laertes, 2003. MONROE, J. Art of the Event. New York: John Wiley and Sons, 2005. NURKANOVIC EGEA, M. La organización de congresos y su protocolo. Madrid: Ed. Protocolo, 2005. PINE, J. i GILMORE, J. What Consumers Really Want: Authenticity. Boston: Harvard Business School Press, 2007. RAJ, R., WALTERS, P. i RASHID, T. Events Management. An integrated and Practical Approach. London: SAGE Publications Ltd., 2009. RICHARDS, G., MARQUES, L. i MEIN, K. (Eds.). Event Design: Social perspectives and practices. London: Routledge, 2014. SAN JUAN MONFORTE, J.C. Introducción al protocolo oficial del reino de España y de la Unión Europea. Madrid: Unión Eléctrica FENOSA, 2000. SISKIND, B. Marketing de eventos. Barcelona: Ediciones Deusto, 2007. TORRENTS, R. Eventos de empresa. El poder de la comunicación en vivo. Barcelona: Deusto S.A. Ediciones, 2007. YEOMAN, I., ROBERTSON, M., ALI-KNIGHT, J.n DRUMMOND, S. i McMAHON, U (Eds.). Festival and Events Management. An International arts and culture perspective. Oxford: Elsevier Limited, 2004.
|