• • Check the end of assessment period and academic management calendar.

  • Plagiarism and/or the copying of assessed activities will result in the assessed work in question receiving a 'fail' mark and may lead to the student/s concerned failing the course. The School may also decide to take disciplinary measures.

  • • Work handed in late or in formats other than stated for assessment purposes will not be accepted, neither will any alternative work be accepted to pass the course.
    • • Class attendance is recommended in all cases, also for students who have opted for the Exam Only Assessment System. Check cases in which it is mandatory.
• All learning activities are graded from 0-10.
• The minimum grade required to pass each learning activity is 5.

Video activity 1. Roleplay of a business meeting, related to a relevant professional topic, filmed and handed in on a USB or CD. (25% of final mark).

Video activity 2. A team presentation related to a relevant professional topic, filmed and handed in on a USB or CD. (25% of final mark).

Although students are given individual marks, there will be a group element for questions of organisation, effort and relevance of topic for both activities.

Constructive participation in class (10% of final mark)

Oral exam. A short discussion (4-6 minutes) about an aspect of advertising or PR discussed in class, chosen, moderated and recorded by the lecturer.

Retake under the Continuous Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake. The maximum final mark will be 5.

1

A 5-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied, filmed and given to the lecturer on a CD before the last day of the course.

60%

2

As for continuous assessment.

40%

As for continuous assessment.