Grammar and writing resources:
- The Purdue Owl online writing lab. Grammar. Disponible a: owl.english.purdue.edu/owl/section/1/5/ - The Purdue Owl online writing lab. Email Etiquette. Disponible a: owl.english.purdue.edu/owl/resource/636/1/ - Longman Advanced Learners’ Grammar Mark Foley & Diane Hall (self-study practice book with answers). Pearson Education 2008, ISBN: 978-0-582-40383-3 - Swan, M., Walter, C. The Good Grammar Book with answers. Oxford. Oxford University Press. 2001. ISBN: 9780194315197. - The BBC. "Learn English". [Consulta: 22/05/2014] Disponible a: www.bbc.co.uk/learningenglish - The British Council. "Learn English". [Consulta: 22/05/2014] Disponible a: www.britishcouncil.org - Lousy Writer. [Consulta: 22/05/2014]. Disponible a: www.lousywriter.com
Public Relations reference and resources:
- PR Week UK online version. [Consulta: 22/05/2014]. Disponible a: www.prweek.co.uk - Behind the Spin. [Consulta: 22/05/2014]. Disponible a: www.behindthespin.co.uk - Publicity Insider. [Consulta: 22/05/2014]. Disponible a: www.publicityinsider.com - Market Leader Upper Intermediate, Unit 11 Crisis Management Case study by David Cotton, David Falvey and Simon Kent. Pearson Education 2011. ISBN: 978-1-4082-3709-0 - Market Leader Advanced, Unit 6 Ethics Case study by Iwonna Dubicka & Margaret 0’Keeffe. Pearson Education 2011. ISBN: 978-1-4479-2225-4 - Business Balls, PR, Press releases. Disponible a: www.businessballs.com/market.htm#PR
Marketing and advertising reference and resources:
- Sullivan, L. Hey Whiffle, Squeeze This: A Guide to Creating Great Advertising. London. John Wiley & Sons. 2008. ISBN: 0470190736. - Hegarty, J. Hegarty on Advertising: Turning Intelligence into Magic. London. Thames and Hudson Ltd. 2010. ISBN: 0500515565. - Farrall, C., Lindsay, M. Professional English in Use: Marketing. Cambridge. Cambridge University Press 2008. ISBN: 9780521702690. - Campaign online version. [Consulta: 22/05/2014]. Disponible a: www.campaign.co.uk - Haymarket Media Group. Brand Republic. [Consulta: 22/05/2014]. Disponible a: www.brandrepublic.com - Business Balls, Marketing and Advertising Tips. Disponible en: www.businessballs.com/market.htm - Business English site, marketing and advertising vocabulary exercises. Disponible a: www.businessenglishsite.com/business-english-marketing-sales.html
|