- Arden, Paul. It’s not how good you are, it’s how good you want to be. London: Phaidon, 2002.
- Bergman, Margo. Street smart advertising: how to win the battle of the buzz. Plymouth: Rowman & Littlefield Publishers, INC., 2007.
- Bond, Johnathan, Kirshenbaum, Richard. Under the Radar: Talking to Today's Cynical Consumer. New York: Hoboken, New Jersey: John Wiley & Sons, Inc., 1998.
- Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page Ltd., 2003.
- Heath, Chip and Dan. Made to stick. London: Arrow Books, 2008.
- Heath, Chip and Dan. Switch: How to change things when change is hard. London: Random House Business Books, 2011.
- Iezzi, Teresa. The idea writers. New York: Palgrave Macmillian, 2010.
- Ogilvy, David. Ogilvy on Avdertising. New York: Vintage Books, 1985.
- Ogilvy, David. Confessions of an advertising man. London: Southbank Publishing, 2004.
- Roberts, Kevin. Lovemarks: the future beyond brands. New York: powerHouse Books, 2004.
- Solomon, Robert. The art of client service. New York: Kaplan Publishing, 2008.
- Zyman, Sergio. The end of advertising as we know it. Hoboken, New Jersey: John Wiley & Sons, Inc., 2002.

- Ad Critic
- AdForum
- Adweek
- Creative Review
- CMYK
- HOW
- Print
- Comunication Arts
- Campaign
- Luerzers Archive
- Bancomicsans.co.uk
- Ihaveanidea.org
- Creativity-online.com