Pàgina 8 de 9
Read Assessment: General Information about the Degree |
Course-specific assessment system information |
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Continuous Assessment System Requirements: unless they indicate to the contrary, all students will be assessed under this system. |
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Sequen- ce |
Block | Name of Learning Activity | Detailed description of Learning Activity | Group or Individual | Compulsory Yes/No |
% of mark | |||||||
1 | 1-2 |
Practical activity |
Preparing, practicing and role-playing a job interview. | Group (2-4 people) | YES | 15% | |||||||
Individual | YES | 20% | |||||||||||
2 | 1-2 | Practical activity
A radio advertisement. |
Writing and recording a radio advertisement. | Group (2-4 people) | YES | 10% | |||||||
Individual | YES | 20% | |||||||||||
3 | 1-2 | Practical activity
Team presentation |
Preparing and giving a presentation on a topic related to PR or advertising, incorporating a series of techniques. | Group (2-4 people) | YES | 15% | |||||||
Individual | YES | 20% |
Retake under the Continuous Assessment System. The maximum final mark will be 5. |
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Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
Practical activities: Presentation | A short individual presentation (5 minutes) in person on a topic chosen by the student and related to advertising / PR. | 100% |
Exam Only Assessment System Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar. |
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Sequence | Name of Learning Activity | Detailed description of Learning Activity | % of grade | ||||||||||
1 | Practical activities: Video activity, presentation | Students who choose this option must also take a final exam. To be eligible to take the final exam, students must also publish the following pieces of audiovisual work on Moodle at least 15 days before the exam date on the School’s official calendar (identifying themselves by name and surnames at the beginning of the recordings). 1.- A monologue describing the personal qualitites needed to work in PR or advertising and why you think you would be a good professional in one of these sectors (3 minutes). 2.- A radio advertisement (1 minute). 3.- A presentation on a topic related to PR or advertising (3 minutes). |
60% | ||||||||||
2 | Exam | The final exam will be done in groups chosen by the lecturer and will cover the entire content of the course. All marks given will be individual. |
40% | ||||||||||
This option is recommended exclusively for students whose English level is equal to or higher than C1 (advanced). |
Retake under the Exam Only Assessment System. The maximum final mark will be 5. |
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Nom activitat formativa | Descripció detallada de l'activitat formativa | % of grade | |||||||||||
Oral exam | A discussion with the lecturer on a topic from the course | 100% |