Anglès: Expressió Oral

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DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN
Course	English: Speaking						Code	360424
Area	M11. English for Advertising and PR						Subject Code	B
Previous requirements	It is advisable to have passed most of the core courses.
Teacher	Prof. C. B.			Coordination		Head of Studies
Language	English			Session		Morning and Afternoon
Type	OB	ECTS Credits	6	Semester	Sixth	Academic year		19-20

Written: 28/02/2011

Last Up-dated and Checked: 11/06/2018

Date of validation by the Executive Committee: 25/06/2019

General course organization and Methodology
The main purpose of this course is to integrate theoretical knowledge of English with the practical skills of listening and speaking. It is mainly oriented to the workplace but time is also dedicated to language that is more typical of day-to-day social interaction. The specific aims are as follows: - To provide models of useful language for different professional situations related with the PR and advertising sectors (job interviews and presentations) and opportunities to practise talking about a range of different topics in social situations; - To improve the ability to understand spoken English; - To practice different language functions such as expressing and asking for ideas and opinions, agreeing and disagreeing, , etc.; - To develop communication strategies; - To improve grammatical accuracy, fluency, vocabulary and pronunciation; - To be able to talk about current affairs and the news; - To increase awareness of the cultural factors associated with the need to communicate effectively with professionals from all over the world - To encourage students to take responsibility for their own learning, both inside and outside the classroom; - To promote the ability to work independently as well as in groups. The course focuses on: i) job interviews, work and the workplace ii) presentations iii) creating and recording an advertisement for radio. Each part contains specific activities directly related to the main theme, as well as more general activities. Preparing for job interviews and giving presentations assists with fluency and communication strategies, while creating a radio advertisement focuses more on pronunciation, intonation and grammatical accuracy. An active methodology is used to encourage maximum participation in class. Students are recommended to attend classes. Single assessment is not recommended for students whose English level is not at least C1. To enhance learning and participation, students are divided into 2 groups according to their level of English. (B2 – C1 and above, and B2 - B1 and below). The first session each week is with the whole group and covers the professional aspects of the course - “Hours 1 and 2”- . The second is with one of the smaller groups on alternate weeks and covers more general discussion topics –“Hour 3”; students therefore have 4 hours of English one week and 2 the next. The remaining 13 hours of the course are covered by complementary activities on Moodle – “Hour 4”.

Course Topics
Block 1		English for the Workplace: job interviews
Introduction to English for the workplace. Hours 1 and 2. What can you offer an employer? Your personal qualities and skills. Job interviews and how to prepare for them. Talking about organisations and their activities; talking about your job, etc. Creating a radio advertisement: writing, performing and recording an advert for radio. Hour 3: Cultural awareness and its importance at work and outside; advertising and the human body; Is our relationship with technology healthy?
Block 2		Presentations
Hours 1 and 2. Introduction to presentations: "do's and don'ts" for effective presentations. Basic techniques: the start; developing and structuring your presentation using signposting; the finish. Powerful techniques to connect with your audience: repetition, anecdotes, the rule of three, etc. Questions from the audience and how to deal with them. Hour 3: Language learning; Social media: is it really social?

Associated Competences
C5	Communicative competence.
C8	Knowledge of the strategies and processes involved in creating and producing advertising messages.
C9	Knowledge of the strategies and processes involved in creating and producing messages for PR.
C10	Knowledge of the strategies and processes involved in creating and producing journalistic messages.

General Course Objectives
General Course Objectives	GOs associated with each competency
(GO)	C5	C8	C9	C10
GO1.- Being able to understand spoken English at gist and specific level in professional contexts and outside, including profession-related and general lexis.	X	X	X	X
GO2.- Being able to express oneself effectively in professional contexts and outside.	X	X	X	X
GO3.- Being aware of cultural factors that come into play in communication in professional contexts and outside.	X	X	X	X
GO4.- Demonstrating the ability to work alone and in groups.	X
GO5.- Consolidate, broaden and know how to apply theoretical knowledge of the English language.	X

Description of the specific objectives // Learning outcomes
Blocks	Specific objectives of each block of topics	SO associated with each GO
		OG1	OG2	OG3	OG4	OG5
1	SO1.- Performing well at an interview.	X	X	X	X
	SO2.- Learning and practicing general and more technical vocabulary referring to work and the workplace.	X	X			X
	SO3.- How to talk about your personal characteristics and abilities.	X	X	X	X	X
	SO4.- Learning about the importance of being sensitive to cultural differences.		X	X	X
	SO5.- Improving intonation and pronunciation.	X	X			X
2	SO6.- Learning how to give presentations in English, both individually and as part of a team.	X	X	X	X	X
	SO7.- Being capable of following presentations in English and participate actively by asking questions.	X	X	X		X
	SO8.- Improving fluency and learning new communicative strategies.	X	X	X
	SO9.- Expressing yourself more accurately.	X	X			X
	SO10.- Demonstrating the ability to work alone and in groups.				X

Read Glossary types of educational activities (according to the UB description)

Summary of learning activities
	Hours
Type	Total	Classroom	Remote	ECTS Credits
A) Theory	30	30	0	1.2
B) Theory and practice	20	20	0	0.8
C) Supervised work	35	6	29	1.4
D) Autonomous work	65	0	65	2.6
Total	150	56	94	6

Distribution hours				Block 1		Block 2
Total: 150				75		75

Block 1 Learning Activities
Classroom learning							Remote learning
Sub-type A - THEORY	Total Type A	Sub-type B - THEORY AND PRACTICE	Total Type B	Sub-type C - SUPERVISED WORK	Total Type C	Type C Classroom learning	Tipus C Remote learning	Sub-type D – AUTONOMOUS WORK	Total Type D
A.1) Lectures	7	B.1) Applied activities	5	C.1) Seminars	--	3	15	D.1) Autonomous student work	32
A.2) Discussions	0	B.2) Production of a portfolio	0	C.2) Comparison of expectations	--	0	0
A.3) Presentations	0	B.3) Role-plays	5
A.4) Talks	2	B.4) Visits	0
A.5) Round tables	0
A.6) Group work	4
A.7) Written paper and/or Exam	2

Block 2 Learning Activities
Classroom learning							Remote learning
Sub-type A - THEORY	Total Type A	Sub-type B - THEORY AND PRACTICE	Total Type B	Sub-type C - SUPERVISED WORK	Total Type C	Type C Classroom learning	Tipus C Remote learning	Sub-type D – AUTONOMOUS WORK	Total Type D
A.1) Lectures	7	B.1) Applied activities	5	C.1) Seminars	--	0	0	D.1) Autonomous student work	33
A.2) Discussions	0	B.2) Production of a portfolio	0	C.2) Comparison of expectations	--	3	14
A.3) Presentations	0	B.3) Role-plays	5
A.4) Talks	0	B.4) Visits	0
A.5) Round tables	2
A.6) Group work	4
A.7) Written paper and/or Exam	2

Basic Sources of Information: bibliographic, electronic, audiovisual, etc.

BBC. Learning English. [Online]. [Accessed: 20.05.2014]. Available at: <http://www.bbc.co.uk/learning/subjects/english>.
BRITISH COUNCIL. Learning English. [Online]. [Accessed: 20.05.2014]. Available at: <http://www.britishcouncil.org/learning-english-gateway>.
Campaign. Weekly magazine aimed at the advertising sector in the UK [Accessed: 20/05/2014] Available at: <http://campaignlive.com>.
EMMERSON, P. Business English Frameworks. Cambridge: ed. Cambridge University Press, 2002. ISBN 9780521004558.
INC.COM. Small business ideas and resources for entrepreneurs. [Online]. [Accessed: 20.05.2014]. Available at <http://www.inc.com>.
PR Week. Weekly magazine aimed at the PR sector in the UK [Online]. [Accessed: 20.05.2014]. Available at: <http://prweek.com>.
SHIPSIDE, S. Perfect Your Presentations. London: ed. Dorling Kindersley, 2006. ISBN 1405315881.
WILLIAMS, E. J. Presentations in English. London: ed. Macmillan, 2008. ISBN 0230028780.

Read Assessment: General Information about the Degree

Course-specific assessment system information

Check the end of assessment period and academic management calendar.
Plagiarism and/or the copying of assessed activities will result in the assessed work in question receiving a 'fail' mark and may lead to the student/s concerned failing the course. The School may also decide to take disciplinary measures.
Marks will be given for correct grammar and spelling, style and appropriacy of message.
Work handed in late or in formats other than stated for assessment purposes will not be accepted, neither will any alternative work be accepted to pass the course.
Class attendance is recommended in all cases, also for students who have opted for the single assessment system. Check cases in which it is mandatory.
All learning activities are graded from 0-10.
The minimum grade required to pass each learning activity is 5.
To recieve the grade of "Matricula d'honor", the student must acheive an overall grade of 10, and, according to the regulations, the number of Honours Grades can not exceed 5% of the total number of students registered in the subject.

Continuous Assessment System
Requirements: unless they indicate to the contrary, all students will be assessed under this system.

Sequen-
ce

Block

Name of Learning Activity

Detailed description of Learning Activity

Group or Individual

Compulsory
Yes/No

% of mark

1-2

Practical activity
Role play: a PR job interview.

Preparing, practicing and role-playing a job interview.

Group (2-4 people)

YES

15%

Individual

YES

20%

1-2

Practical activity

A radio advertisement.

Writing and recording a radio advertisement.

Group (2-4 people)

YES

10%

Individual

YES

20%

1-2

Practical activity

Team presentation

Preparing and giving a presentation on a topic related to PR or advertising, incorporating a series of techniques.

Group (2-4 people)

YES

15%

Individual

YES

20%

Retake under the Continuous Assessment System.

The maximum final mark will be 5.

Name of Learning Activity

Detailed description of Learning Activity

% of grade

Practical activities: Presentation

A short individual presentation (5 minutes) in person on a topic chosen by the student and related to advertising / PR.

100%

Exam Only Assessment System
Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar.

Sequence

Name of Learning Activity

Detailed description of Learning Activity

% of grade

Practical activities: Video activity, presentation

Students who choose this option must also take a final exam. To be eligible to take the final exam, students must also publish the following pieces of audiovisual work on Moodle at least 15 days before the exam date on the School’s official calendar (identifying themselves by name and surnames at the beginning of the recordings).

1.- A monologue describing the personal qualitites needed to work in PR or advertising and why you think you would be a good professional in one of these sectors (3 minutes).

2.- A radio advertisement (1 minute).

3.- A presentation on a topic related to PR or advertising (3 minutes).

60%

Exam

The final exam will be done in groups chosen by the lecturer and will cover the entire content of the course.

All marks given will be individual.

40%

This option is recommended exclusively for students whose English level is equal to or higher than C1 (advanced).

Retake under the Exam Only Assessment System.

The maximum final mark will be 5.

Nom activitat formativa

Descripció detallada de l'activitat formativa

% of grade

Oral exam

A discussion with the lecturer on a topic from the course