Plans Docents Segon Curs Plans docents - 2014 - 2015 Anglès: Expressió Oral 2014-2015Anglès: Expressió Oral 2014-2015
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| DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN | |||||||||
| Course | English: Speaking | Code | 360424 | ||||||
| Area | M11. English for Advertising and PR | Subject Code | B | ||||||
| Previous requirements | It is advisable to have passed most of the core courses. | ||||||||
| Teacher | Prof. C. Black | Coordination | Head of Studies | ||||||
| Language | English | Session | Morning and Afternoon | ||||||
| Type | OB | ECTS Credits | 6 | Semester | 6th | Academic year | 14-15 | ||
| Written: 28/02/2011 |
| Last Up-dated and Checked: 16/06/2014 |
| Date of validation by the Executive Committee: 16/06/2014 |
| General course organization and Methodology | |||||||||
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L’objectiu principal de l’assignatura és la integració dels coneixements teòrics amb les competències pràctiques de la comprensió auditiva de la llengua i de la seva producció oral. S’orienta al món professional però també es dedica temps a coneixements i capacitats més propis de l’ interacció quotidiana i social. És pretén el següent: - Proporcionar models del llenguatge adequats per a les diferents situacions professionals relacionades amb els sectors de la publicitat i les RRPP (principalment les reunions de negocis i les presentacions) i oportunitats per a practicar tipus diferents d’interacció i conversar sobre temes tant professionals com quotidians (Social English). Per tant de assolir aquests objectius, l’assignatura s’impartirà en 2 blocs en els quals es treballarà principalment però no exclusivament:
A cada bloc hi hauran activitats específiques directament relacionades amb el tema tractat, més activitats més generals (l’hora 2). Es pretén utilitzar una metodologia activa que fomenti la participació per part dels estudiants en totes les activitats formatives. És recomanable assistir a classe. |
| Course Topics | |||||||||
| Block 1 | El Business English i les reunions de negocis | ||||||||
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El factor cultural: l’importància de cultural awareness. |
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| Block 2 | Les presentacions | ||||||||
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Introducció a les presentacions: "Do's and don'ts" per a presentacions efectives. |
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| Associated Competences | |||||||||
| C5 | Communicative competence. | ||||||||
| C8 | Knowledge of the strategies and processes involved in creating and producing advertising messages. | ||||||||
| C9 | Knowledge of the strategies and processes involved in creating and producing messages for PR. | ||||||||
| C10 | Knowledge of the strategies and processes involved in creating and producing journalistic messages. | ||||||||
| General Course Objectives | ||||||||
| General Course Objectives | GOs associated with each competency | |||||||
| (GO) | C5 | C8 | C9 | C10 | ||||
| GO1.- Being able to understand spoken English at gist and specific level in professional contexts and outside, including profession-related and general lexis. | X | X | X | X | ||||
| GO2.- Being able to express oneself effectively in professional contexts and outside. | X | X | X | X | ||||
| GO3.- Being aware of cultural factors that come into play in communication in professional contexts and outside. | X | X | X | X | ||||
| GO4.- Demonstrating the ability to work alone and in groups. | X | |||||||
| GO5.- Consolidate, broaden and know how to apply theoretical knowledge of the English language. | X | |||||||
| Description of the specific objectives of each block | |||||||||
| Blocks | Specific objectives of each block of topics | SO associated with each GO | |||||||
| OG1 | OG2 | OG3 | OG4 | OG5 | |||||
| 1 | SO1.- Being familiar with the way business meetings are organised and run and being capable of participating fully in them. | X | X | X | X | ||||
| SO2.- Learning and practicing general lexis used in the context of business meetings. | X | X | X | ||||||
| SO3.- Learning and practising structures and language functions related with business meetings. | X | X | X | X | X | ||||
| SO4.- Being aware of the importance of expressing oneself in accordance with the relevant cultural norms regulating business meetings and acquiring strategies to do so. | X | X | X | ||||||
| SO5.- Becoming more accurate at the levels of understanding, expressing and pronouncing spoken English. | X | X | X | ||||||
| 2 | SO6.- Being capable of preparing, structuring and giving presentations in English, both individually and as part of a team. | X | X | X | X | X | |||
| SO7.- Being capable of following presentations in English and participate actively by asking questions. | X | X | X | X | |||||
| SO8.- Being aware of cultural factors when giving or attending presentations. | X | X | X | ||||||
| SO9.- Becoming more accurate at the levels of understanding and using spoken English. | X | X | X | ||||||
| SO10. - Demonstrating the ability to work alone and in groups. | X | ||||||||
| Read Glossary types of educational activities (according to the UB description) |
| Summary of learning activities | |||||||||||
| Hours | |||||||||||
| Type | Total | Classroom | Remote |
ECTS Credits |
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| A) Theory | 30 | 30 | 0 | 1.2 | |||||||
| B) Theory and practice | 20 | 20 | 0 | 0.8 | |||||||
| C) Supervised work | 35 | 6 | 29 | 1.4 | |||||||
| D) Autonomous work | 65 | 0 | 65 | 2.6 | |||||||
| Total | 150 | 56 | 94 | 6 | |||||||
| Distribution hours | Block 1 | Block 2 | Block 3 | ||||||
| Total: 150 | 75 | 75 | --- | ||||||
| Block 1 Learning Activities | |||||||||||||||
| Classroom learning | Remote learning | ||||||||||||||
| Sub-type A - THEORY | Total Type A |
Sub-type B - THEORY AND PRACTICE |
Total Type B |
Sub-type C - SUPERVISED WORK | Total Type C |
Type C Classroom learning | Tipus C Remote learning | Sub-type D – AUTONOMOUS WORK | Total Type D |
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| A.1) Lectures | 4 | B.1) Applied activities | 4 | C.1) Seminars | -- | 2 | 10 | D.1) Autonomous student work | 21 | ||||||
| A.2) Discussions | 0 | B.2) Production of a portfolio | 0 | C.2) Comparison of expectations | -- | 0 | 0 | ||||||||
| A.3) Presentations | 0 | B.3) Role-plays | 3 | ||||||||||||
| A.4) Talks | 1 | B.4) Visits | 0 | ||||||||||||
| A.5) Round tables | 0 | ||||||||||||||
| A.6) Group work | 4 | ||||||||||||||
| A.7) Written paper and/or Exam | 1 | ||||||||||||||
| Block 2 Learning Activities | |||||||||||||||
| Classroom learning | Remote learning | ||||||||||||||
| Sub-type A - THEORY | Total Type A |
Sub-type B - THEORY AND PRACTICE |
Total Type B |
Sub-type C - SUPERVISED WORK | Total Type C |
Type C Classroom learning | Tipus C Remote learning | Sub-type D – AUTONOMOUS WORK | Total Type D |
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| A.1) Lectures | 5 | B.1) Applied activities | 4 | C.1) Seminars | -- | 0 | 0 | D.1) Autonomous student work | 22 | ||||||
| A.2) Discussions | 0 | B.2) Production of a portfolio | 0 | C.2) Comparison of expectations | -- | 2 | 9 | ||||||||
| A.3) Presentations | 0 | B.3) Role-plays | 3 | ||||||||||||
| A.4) Talks | 0 | B.4) Visits | 0 | ||||||||||||
| A.5) Round tables | 1 | ||||||||||||||
| A.6) Group work | 3 | ||||||||||||||
| A.7) Written paper and/or Exam | 1 | ||||||||||||||
| Basic Sources of Information: bibliographic, electronic, audiovisual, etc. |
| - Emmerson, P. Business English Frameworks. Cambridge: ed. Cambridge University Press, 2002. ISBN 9780521004558. - Shipside, S. Perfect Your Presentations. London: ed. Dorling Kindersley, 2006. ISBN 1405315881. - Williams, E. J. Presentations in English. London: ed. Macmillan, 2008. ISBN 0230028780. - BBC. Learning English. [20/05/2014] Disponible en: http://www.bbc.co.uk/learning/subjects/english - British Council. Learning English. [20/05/2014] Disponible en: http://www.britishcouncil.org/learning-english-gateway - INC.COM. Small business ideas and resources for entrepreneurs. [20/05/2014] Disponible en: http://www.inc.com - PR Week. Todo sobre les RRPP en Anglaterra (setmanal). [20/05/2014] Disponible en: http://prweek.com - Campaign. Todo sobre el sector de la publicitat en Anglaterra (setmanal). [20/05/2014] Disponible en: http://campaignlive.com |
| Read Assessment: General Information about the Degree |
| Course-specific assessment system information |
| All learning activities are graded from 0-10. The minimum grade required to pass each learning activity is 5. Check the end of assessment period and academic management calendar. Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory. |
| Continuous Assessment System Requirements: unless they indicate to the contrary, all students will be assessed under this system. |
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| Sequen- ce |
Block | Name of Learning Activity | Detailed description of Learning Activity | Group or Individual | Compulsory Yes/No |
% of mark | |||||||
| 1 | 1-2 | Practical activities |
1. Simulació d’una reunió de negocis en grup. Es grava i es lliura en CD o pendrive (25% de la nota final). 2. Una presentació (individual o en grup). Es grava i es lliura en CD o pendrive (25% de la nota final). La puntuació de les 2 activitats es basarà el nivell d’execució del registre aconseguit i el nivell d’anglès. 3. Exposició curta en grup o parella d'un tema de l'actualitat o una noticia. Es farà a classe (10% de la nota final). |
Group | Yes | 60% | |||||||
| 2 | 1-2 | Written exam |
Exercicis del lèxic i d’estructures estudiats; activitat basat en un text sobre un tema estudiat, anàlisi de la transcripció parcial o sencer d’una presentació. |
Individual | Yes | 40% | |||||||
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Retake under the Continuous Assessment System |
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| Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
| Presentation | A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer. | 100% | |||||||||||
| Exam Only Assessment System Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar. |
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| Sequence | Name of Learning Activity | Detailed description of Learning Activity | % of grade | ||||||||||
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1 |
Presentation Written exam or paper |
A 3-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied. The presentation is to be recorded and given to the lecturer on the day of the written exam.
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60%
40% |
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| Retake under the Exam Only Assessment System Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake. |
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| Nom activitat formativa | Descripció detallada de l'activitat formativa | % of grade | |||||||||||
| Presentation |
A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer. |
100% | |||||||||||
| Teacher Notes |
| Aula Virtual (Moodle) |
