Pàgina 5 de 9
General Course Objectives | ||||||||
General Course Objectives | GO's associated with each competency | |||||||
(GO) | C5 | C8 | C9 | C10 | ||||
GO1.- To consolidate and extend theoretical knowledge about the English language (grammar and lexis). | X | X | X | X | ||||
GO2.- To improve the ability to understand the written and spoken language and accept it as the language in which the course is taught. | X | |||||||
GO3.- To learn how to identify and analyse the characteristics of organisation, style and lexis (register) of written advertising and PR messages. | X | X | X | X | ||||
GO4.- To apply the knowledge acquired to produce various types of text related to the fields of advertising and PR. | X | X | X | X | ||||
GO5.- To demonstrate the ability to work in a team as well as alone during the learning process. | X |
Description of the specific objectives // Learning outcomes | |||||||||
Blocks | Specific objectives of each block of topics | SO associated with each GO | |||||||
OG1 | OG2 | OG3 | OG4 | OG5 | |||||
1 | SO1.- To learn about and analyse the general and specific features of the main types of written messages used PR in English. | X | X | X | X | ||||
SO2.- To develop and demonstrate the ability to express oneself in written English and to use structured and coherent arguments. | X | X | X | X | |||||
SO3.- To develop and demonstrate the ability to use English grammar and lexis accurately. | X | X | X | X | |||||
SO4.- To learn and use technical lexis related to PR and advertising. | X | X | X | X | |||||
SO5.- To demonstrate autonomy in carrying out tasks and be able to criticise one’s own work. | X | ||||||||
2 | SO6.- To develop the ability to analyse and criticise advertising messages in English. | X | X | X | X | ||||
SO7.- To learn how to produce press advertisements (texts and slogans) in English. | X | X | X | X | |||||
SO8.- To learn and use technical lexis related to advertising. | X | X | X | ||||||
SO9.- To apply knowledge acquired correctly. | X | X | X | ||||||
SO10.- To demonstrate the ability to work as part of a team. | X |