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Plans Docents Primer Curs Plans docents - 2018 - 2019 Historic Anglès: Expressió Escrita 18-19
Plans Docents Primer Curs Plans docents - 2018 - 2019 Historic Anglès: Expressió Escrita 18-19Anglès: Expressió Escrita 18-19
Darrera actualització el Dimecres, 26 juny 2019 12:03 | 
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| Vist: 17359
| | Vist: 17359
Pàgina 3 de 9
| Course Topics | |||||||||
| Block 1 | Name: Writing for Marketing and Advertising | ||||||||
| Topic 1. Promotional copy-writing. Essential vocabulary for marketing. Street and guerrilla marketing. Writing workshop: a promotional text. Back to basics: singular / plural nouns; subject-verb agreement. Topic 2. Writing advertising copy. Essential vocabulary for advertising and branding. Analyzing print advertisements. Ad-busting. Back to basics: accuracy in written English; use of articles, a/an and the. Writing workshop: body copy for a print advertisement. Topic 3. Slogans and taglines. Back to basics: words with several meanings. Writing workshop: advertising slogans. Topic 4. Advertorials. Back to basics: spelling and punctuation (incl. British and American spelling). Writing workshop: an advertorial. |
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| Block 2 | Name: Writing for PR | ||||||||
| Topic 5. Essential vocabulary for PR. Emails. Summarizing. Back to basics: Redundancy, formal / informal registers.Writing workshop: a business email. Topic 6. Articles and feature articles. Writing effective paragraphs and topic sentences. Back to basics: English sentence structure; nouns v. verbs. Writing workshop: a feature article. Topic 7. Press releases. Back to basics: review of verb tenses. Writing workshop: a press release. Topic 8. Blogging and micro-blogging. Back to basics: false friends. Writing workshop. A blog post. |
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