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Plans Docents Primer Curs Pla docent (Web) Advertising and Graphic Design failures: why some campaigns failed and what to learn from them
Plans Docents Primer Curs Pla docent (Web) Advertising and Graphic Design failures: why some campaigns failed and what to learn from themAdvertising and Graphic Design failures: why some campaigns failed and what to learn from them
Darrera actualització el Dijous, 15 juny 2017 15:40 | 
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| Workshop Program | |||||||||
| Block 1 | Title: THEORETICAL CONTEXTUALIZATION | ||||||||
| Subject 1 Graphic Design as an essential tool: good and bad graphics used in campaigns (a campaign with a good graphic design can be a failure and vice versa). Graphic Design principles and elements that must be considered. Photographic campaigns vs. typographical campaigns. Subject 2 Copywriting techniques; the message, tone of voice, point of view etc. Subject 3 Contextual analysis –with visual examples– of an Ad campaign from the beginning; from Briefing to execution. Work stages and work flow: the 4D’s, Discovery, Definition, Design and Delivery. Subject 4 Creative techniques and different media (TV, Radio, Newspapers, Internet, viral, etc.). What makes an idea a good idea? Ideas that stick in the collective mind; SUCCESs fundamentals. Good ideas poorly executed versus bad ideas well executed. Subject 5 Self-promotion: if your job is to promote big brands, why don’t you use these powers with yourself? Creating a good and bad portfolio. Producing a good folio to land a good job! - Discussion: At the end of every lecture –theoretical contextualisation–, the subject will be discussed with the students for a few minutes. |
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| Block 2 | Title: PRACTICAL ACTIVITIES | ||||||||
| This workshop has an eminently practical character. Go to “EVALUATION” to fill in the detail of each one of the Educational Activity. |
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