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| Fonts d'informació |
| Bibliografia: Arden, Paul. It’s not how good you are, it’s how good you want to be. London: Phaidon, 2002. Bergman, Margo. Street smart advertising: how to win the battle of the buzz. Plymouth: Rowman & Littlefield Publishers, INC., 2007. Bond, Johnathan, Kirshenbaum, Richard. Under the Radar: Talking to Today's Cynical Consumer. New York: Hoboken, New Jersey: John Wiley & Sons, Inc., 1998. Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page Ltd., 2003. Heath, Chip and Dan. Made to stick. London: Arrow Books, 2008. Heath, Chip and Dan. Switch: How to change things when change is hard. London: Random House Business Books, 2011. Iezzi, Teresa. The idea writers. New York: Palgrave Macmillian, 2010. Ogilvy, David. Ogilvy on Avdertising. New York: Vintage Books, 1985. Ogilvy, David. Confessions of an advertising man. London: Southbank Publishing, 2004. Roberts, Kevin. Lovemarks: the future beyond brands. New York: powerHouse Books, 2004. Solomon, Robert. The art of client service. New York: Kaplan Publishing, 2008. Zyman, Sergio. The end of advertising as we know it. Hoboken, New Jersey: John Wiley & Sons, Inc., 2002. Webgrafia: Ad Critic [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://creativity-online.com/>. ancomicsans [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://bancomicsans.com/main/>. Campaign [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.campaign.co.uk/>. Communication Arts [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.commarts.com/>. CMYK [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.cmykmag.com/>. Creativity online [en línia]. [Consulta: 15.03.2016]. Disponible a: < https://creativity-online.com/>. HOW [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.howdesign.com/>. I have an idea [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://ihaveanidea.org/home.php>. Print [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.printmag.com/>. Luezers Archive [en línia]. [Consulta: 15.03.2016]. Disponible a: < http://www.luerzersarchive.net/>. |
