Psicologia Social i del Consum
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| Fonts d'informació |
| BARON, R.A.; BYRNE, D. Psicología Social. Madrid: Prentice Hall, 2005. BRIÑOL, P.; DEMARREE, K.G. Social meta-cognition. New York: Psychology Press, 2012. CIALDINI, R.B. Influence: The psychology of persuasion. New York: HarperCollins, 2007. CIALDINI, R. B.; GOLDSTEIN, N. J. Social influence: Compliance and conformity. Annual Review of Psychology, 55: 591-261, 2004. FISKE, S.; GILBERT, D.T.; LINDZEY, G. Handbook of social psychology. Hoboken: Wiley, 2010. FRANSEN, M. L.; VERLEGH, P. W. J.; KIRMANI, A.; SMIT, E. G. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34 (1): 6-16, 2015. GIL, A.; FELIU, J. Psicología económica y del comportamiento del consumidor. Barcelona: UOC, 2014. HOGG, M.A.; VAUGHAN, G.M. Psicología Social. Madrid: Editorial Médica Panamericana, 2010. HOYER, W.D.; MACINNIS, D.J.; PIETERS, R. Consumer behavior. Boston: Cengage Learning, 2013. KIMMEL, A. J.; AUDRAIN-PONTEVIA, A. F. Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics. Journal of Marketing Communications, 16: 239-253, 2010. QUINTANILLA, I. Psicología del consumidor. Madrid: Prentice-Hall, 2002. SABUCEDO, J.M.; MORALES, J.F. Psicología Social. Madrid: Panamericana. 2015. STEWART, D.W. The handbook of persuasion and social marketing. Santa Barbara: Praeger Publishers, 2014. SUNDARAM, D. S.; WEBSTER, C. The role of nonverbal communication in service encounters. Journal of Services Marketing, 14 (5): 378-391, 2000. WÄNKE, M. Social psychology of consumer behavior. New York: Psychology Press, 2009. WORCHEL, S.; COOPER, J.; GOETHALS, G.R.; OLSON, J.M. Psicología Social. Madrid: Thomson, 2003. |
