Pàgina 8 de 9
Read Assessment: General Information about the Degree |
Course-specific assessment system information |
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Continuous Assessment System Requirements: unless they indicate to the contrary, all students will be assessed under this system. |
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Sequen- ce |
Block | Name of Learning Activity | Detailed description of Learning Activity | Group or Individual | Compulsory Yes/No |
% of mark | |||||||
1 | 1-2 |
Practical activity |
A monologue describing the personal qualities needed to work in the communications sector (approx. 3 minutes). | Individual | YES | 35% | |||||||
2 | 1-2 | Practical activity
A radio advertisement. |
Writing and recording a radio advertisement (1 minute). | Individual | YES | 30% | |||||||
3 | 1-2 | Practical activity
Team presentation |
Preparing and giving a presentation on a topic related to PR or advertising, incorporating a series of techniques (approx. 5 minutes). | Individual | YES | 35% |
Retake under the Continuous Assessment System. |
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Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
Practical activities: Presentation | A short individual presentation (5 minutes) in person on a topic chosen by the student and related to advertising / PR. | 100% |
Exam Only Assessment System Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar. |
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Sequence | Name of Learning Activity | Detailed description of Learning Activity | % of grade | ||||||||||
1 | Practical activities: Video activity, presentation | Students who choose this option must also take a final exam. To be eligible to take the final exam, students must also publish the following pieces of audio-visual work on Moodle at least 2 weeks before the exam date on the School's official calendar (identifying themselves by name and surnames at the beginning of the recordings). 1.- A monologue describing the personal qualities needed to work in PR or advertising and why you think you would be a good professional in one of these sectors (3 minutes). 2.- A radio advertisement (1 minute). 3.- A presentation on a topic related to PR or advertising (5 minutes). |
60% | ||||||||||
2 | Exam | The final exam will be a discussion with the lecturer about some aspect(s) of the course. All marks given will be individual. |
40% | ||||||||||
This option is recommended exclusively for students whose English level is equal to or higher than C1 (advanced). |
Retake under the Exam Only Assessment System. |
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Nom activitat formativa | Descripció detallada de l'activitat formativa | % of grade | |||||||||||
Oral exam | A discussion with the lecturer on a topic relating to the course | 100% |