Read Assessment: General Information about the Degree |
Course-specific assessment system information |
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Continuous Assessment System Requirements: unless they indicate to the contrary, all students will be assessed under this system. |
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Sequen- ce |
Block | Name of Learning Activity | Detailed description of Learning Activity | Group or Individual | Compulsory Yes/No |
% of mark | |||||||
1 | 1 | Creating a promotional text | Promoting a bar or restaurant. | Individual | YES | 10% | |||||||
2 | 1 | Creating body copy for a print advertisement | Inventing original copy for an existing advertisement. | Individual | YES | 10% | |||||||
3 | 1 | Creating advertising slogans and taglines | Inventing original slogans and taglines for an existing advertisement. | Individual | YES | 10% | |||||||
4 | 1 | Creating a business email | Writing an email to a colleague in another company. | Individual | YES | 20% | |||||||
5 | 1 | Creating a feature article |
Writing an article about a brand of your choice. |
Individual | YES | 25% | |||||||
6 | 1 | Creating a press release |
Writing a press release to inform the media about the opening of a new hotel. |
Individual | YES | 25% |
Retake under the Continuous Assessment System | |||||||||||||
Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
Written task |
Creating 2 texts from among the registers studied, to be chosen by the lecturer. These must be submitted before the retake date. |
100% |
Exam Only Assessment System Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar. |
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Sequence | Name of Learning Activity | Detailed description of Learning Activity | % of grade | ||||||||||
1 | Writing tasks |
Creating 6 texts of different styles from the types studied, as with the continuous assessment system. The texts must be submitted 2 weeks before the exam date. |
100% |
Retake under the Exam Only Assessment System | |||||||||||||
Name of Learning Activity | Detailed description of Learning Activity | % of grade | |||||||||||
Writing tasks |
Creating 2 texts from among the registers studied, to be chosen by the lecturer. These must be submitted before the retake date. |
100% |