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Basic Sources of Information: Bibliography and useful links |
Grammar and writing resources: Swan, M., Walter, C. The Good Grammar Book with Answers. Oxford: Oxford University Press, 2001. ISBN: 9780194315197. The BBC. Learn English [online]. [Consulted: 05.02.2021]. Available at: <www.bbc.co.uk/learningenglish>. The British Council. Learn English [online]. [Consulted: 05.02.2021]. Available at: <www.britishcouncil.org>. The Purdue Owl online writing lab. Grammar. [Consulted: 05.02.2021]. Available at: <owl.english.purdue.edu/owl/section/1/5/>. VV.AA. Longman Advanced Learners’ Grammar Mark Foley & Diane Hall (self-study practice book with answers). London: Pearson Education, 2008. ISBN: 978-0-582-40383-3 Public Relations reference and resources: Dubicka, Iwonna & O'Keeffe, Margaret. Market Leader Advanced, Writing file, Units 4 & 6 by Iwonna Dubicka & Margaret 0’Keeffe. London: Pearson Education, 2016, third edition extra. ISBN: 978-1-292-13527-4. PR Week UK online version [Consulted: 05/02/2021]. Available at: <www.prweek.com>. Marketing and advertising reference and resources: Business English site, marketing and advertising vocabulary exercises [online]. [Consulted: 05.02.2021]. Available at: <www.businessenglishsite.com/business-english-marketing-sales.html>. FARRALL, C., Lindsay, M. Professional English in Use: Marketing. Cambridge: Cambridge University Press, 2008. ISBN: 9780521702690. Haymarket Media Group. Campaignlive Brand Republic [online]. [Consulted: 05.02.2021]. Available at: <www.brandrepublic.com>. HEGARTY, J. Hegarty on Advertising: Turning Intelligence into Magic. London: Thames and Hudson Ltd., 2010. ISBN: 0500515565. SULLIVAN, L. Hey Whiffle, Squeeze This: A Guide to Creating Great Advertising. London. John Wiley & Sons. 2008. ISBN: 0470190736. VV.AA. Copywriting: successful writing for design, advertising and marketing. London: Laurence King Publishing Ltd, 2012, second edition. ISBN: 978-1-78067-000-3. |