The aim of the course is to teach students to use written English in a specific professional context related to their degree.

The subject is organised into 2 blocks: Writing for Marketing and Advertising and Writing for Public Relations. Each block contains 3 specific topics which focus on learning how to create typical texts for each style and register. There are also related themes, such as street and guerrilla marketing, cool brands, qualities of a PR professional, jobs in PR/advertising, product placement and endorsement, stereotyping, offensive advertising, Corporate Social Responsibility, misleading advertising, crisis management, and successful PR and advertising campaigns. The “Back to basics” sections are designed to help students to address typical problem areas such as syntax, spelling and “false friends”.

Although the focus is on written English, the course also includes activities involving speaking, reading, and listening, which related to each topic.

Students are recommended to attend the sessions. There is no final exam.