Citizens and consumer in 2.0 society: The prosumers era 2013-2014
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| Competences associated to the Workshop | |||||||||
| C1 | Ethical commitment. | ||||||||
| C2 | Learning and responsibility ability. | ||||||||
| C3 | Work in teams. | ||||||||
| C4 | Creative and enterprising ability. | ||||||||
| C6 | Theoretical and practical knowledge about advertising and PR so as about their processes and organizational structures. | ||||||||
| C7 | Knowledge about design and development of strategies and implementation of persuasive communication policies to the public and private companies or institutions. | ||||||||
| C12 | Knowledge about the management of the functional areas of communication. | ||||||||
| C13 | Ability to exercise as professionals in charge of the customer support in advertising and PR. | ||||||||
