DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN
Course English: Speaking Code 360424
Area M11. English for Advertising and PR Subject Code B
Previous requirements It is advisable to have passed most of the core courses.
Teacher Prof. C. B. Coordination Head of Studies
Language English Session Morning and Afternoon
Type OB ECTS Credits 6 Semester Sixth Academic year 20-21

 

Written: 28/02/2011
Last Up-dated and Checked: 25/06/2020
Date of validation by the Executive Committee: 25/06/2020

General course organization and Methodology
The main purpose of this course is to integrate theoretical knowledge of English with the practical skills of listening and speaking. It is mainly oriented to the workplace but time is also dedicated to language that is more typical of day-to-day social interaction. The specific aims are as follows:

- To provide models of useful language for different professional situations related with the PR and advertising sectors (job interviews and presentations) and opportunities to practise talking about a range of different topics in social situations;
- To improve the ability to understand spoken English;
- To practice different language functions such as expressing and asking for ideas and opinions, agreeing and disagreeing, , etc.;
- To develop communication strategies;
- To improve grammatical accuracy, fluency, vocabulary and pronunciation;
- To be able to talk about current affairs and the news;
- To increase awareness of the cultural factors associated with the need to communicate effectively with professionals from all over the world
- To encourage students to take responsibility for their own learning, both inside and outside the classroom;
- To promote the ability to work independently as well as in groups.

The course focuses on:
i) job interviews, work and the workplace
ii) presentations
iii) creating and recording an advertisement for radio.

Each part contains specific activities directly related to the main theme, as well as more general activities. Preparing for job interviews and giving presentations assists with fluency and communication strategies, while creating a radio advertisement focuses more on pronunciation, intonation and grammatical accuracy. An active methodology is used to encourage maximum participation in class.

Students are recommended to attend classes. Single assessment is not recommended for students whose English level is not at least C1.

To enhance learning and participation, students are divided into 2 groups according to their level of English. (B2 – C1 and above, and B2 - B1 and below). The first session each week is with the whole group and covers the professional aspects of the course - “Hours 1 and 2”- . The second is with one of the smaller groups on alternate weeks and covers more general discussion topics –“Hour 3”; students therefore have 4 hours of English one week and 2 the next. The remaining 13 hours of the course are covered by complementary activities on Moodle – “Hour 4”.

Course Topics
Block 1 English for the Workplace: job interviews
Introduction to English for the workplace.
Hours 1 and 2. What can you offer an employer? Your personal qualities and skills. Job interviews and how to prepare for them.
Talking about organisations and their activities; talking about your job, etc.
Creating a radio advertisement: writing, performing and recording an advert for radio.
Hour 3: Cultural awareness and its importance at work and outside; advertising and the human body; Is our relationship with technology healthy?
Block 2 Presentations
Hours 1 and 2. Introduction to presentations: "do's and don'ts" for effective presentations.
Basic techniques: the start; developing and structuring your presentation using signposting; the finish.
Powerful techniques to connect with your audience: repetition, anecdotes, the rule of three, etc.
Questions from the audience and how to deal with them.
Hour 3: Language learning; Social media: is it really social?

Associated Competences
C5 Communicative competence.
C8 Knowledge of the strategies and processes involved in creating and producing advertising messages.
C9 Knowledge of the strategies and processes involved in creating and producing messages for PR.
C10 Knowledge of the strategies and processes involved in creating and producing journalistic messages.

General Course Objectives 
General Course Objectives  GOs associated with each competency
(GO) C5 C8  C9 C10
GO1.- Being able to understand spoken English at gist and specific level in  professional contexts and outside, including profession-related and general lexis. X  X  X
GO2.- Being able to express oneself effectively in professional contexts and outside. X X  X
GO3.- Being aware of cultural factors that come into play in communication in professional contexts and outside. X X X X
GO4.- Demonstrating the ability to work alone and in groups. X      
GO5.- Consolidate, broaden and know how to apply theoretical knowledge of the English language. X      

 

Description of the specific objectives // Learning outcomes
Blocks Specific objectives of each block of topics SO associated with each GO
    OG1 OG2 OG3  OG4 OG5 
1 SO1.- Performing well at an interview. X X X X  
SO2.- Learning and practicing general and more technical vocabulary referring to work and the workplace. X X     X
SO3.- How to talk about your personal characteristics and abilities. X X X  X  X 
SO4.- Learning about the importance of being sensitive to cultural differences.    X  X  X  
SO5.- Improving intonation and pronunciation. X X     X
2 SO6.- Learning how to give presentations in English, both individually and as part of a team.  X   X X X X
SO7.- Being capable of following presentations in English and participate actively by asking questions. X  X X   X
SO8.- Improving fluency and learning new communicative strategies.  X  X X    
SO9.- Expressing yourself more accurately.  X  X     X
SO10.- Demonstrating the ability to work alone and in groups.        X  

Read Glossary types of educational activities (according to the UB description)
Summary of learning activities
  Hours  
Type Total Classroom Remote

ECTS Credits

A) Theory 30 30 0 1.2
B) Theory and practice 20 20 0 0.8
C) Supervised work 35 6 29 1.4
D) Autonomous work 65 0 65 2.6
Total 150 56 94 6

 

Distribution hours Block 1 Block 2
Total: 150 75 75

 

Block 1 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 7 B.1) Applied activities 5 C.1) Seminars -- 3 15 D.1) Autonomous student work 32
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 0 0    
A.3) Presentations 0 B.3) Role-plays 5            
A.4) Talks 2 B.4) Visits 0            
A.5) Round tables 0                
A.6) Group work 4                
A.7) Written paper and/or Exam 2                

 

Block 2 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 7 B.1) Applied activities 5 C.1) Seminars -- 0 0 D.1) Autonomous student work 33
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 3 14    
A.3) Presentations 0 B.3) Role-plays 5            
A.4) Talks 0 B.4) Visits 0            
A.5) Round tables 2                
A.6) Group work 4                
A.7) Written paper and/or Exam 2                

Basic Sources of Information: bibliographic, electronic, audiovisual, etc.
BBC. Learning English. [Online]. [Accessed: 20.05.2014]. Available at: <http://www.bbc.co.uk/learning/subjects/english>.
BRITISH COUNCIL. Learning English. [Online]. [Accessed: 20.05.2014]. Available at: <http://www.britishcouncil.org/learning-english-gateway>.
Campaign. Weekly magazine aimed at the advertising sector in the UK [Accessed: 20/05/2014] Available at: <http://campaignlive.com>.
EMMERSON, P. Business English Frameworks. Cambridge: ed. Cambridge University Press, 2002. ISBN 9780521004558.
INC.COM. Small business ideas and resources for entrepreneurs. [Online]. [Accessed: 20.05.2014]. Available at <http://www.inc.com>.
PR Week. Weekly magazine aimed at the PR sector in the UK [Online]. [Accessed: 20.05.2014]. Available at: <http://prweek.com>.
SHIPSIDE, S. Perfect Your Presentations. London: ed. Dorling Kindersley, 2006. ISBN 1405315881.
WILLIAMS, E. J. Presentations in English. London: ed. Macmillan, 2008. ISBN 0230028780.

Read Assessment: General Information about the Degree
Course-specific assessment system information
  • Check the end of assessment period and academic management calendar.
  • Plagiarism and/or the copying of assessed activities will result in the assessed work in question receiving a 'fail' mark and may lead to the student/s concerned failing the course. The School may also decide to take disciplinary measures.
  • Marks will be given for correct grammar and spelling, style and appropriacy of message. 
  • Work handed in late or in formats other than stated for assessment purposes will not be accepted, neither will any alternative work be accepted to pass the course.
  • Class attendance is recommended in all cases, also for students who have opted for the single assessment system. Check cases in which it is mandatory.
  • All learning activities are graded from 0-10.
  • The minimum grade required to pass each learning activity is 5.
  • To recieve the grade of "Matricula d'honor", the student must acheive an overall grade of 10, and, according to the regulations, the number of Honours Grades can not exceed 5% of the total number of students registered in the subject.
Continuous Assessment System
Requirements: unless they indicate to the contrary, all students will be assessed under this system.
Sequen-
ce
Block Name of Learning Activity Detailed description of Learning Activity Group or Individual Compulsory
Yes/No
% of mark
1 1-2

Practical activity
Role play: a PR job interview.

Preparing, practicing and role-playing a job interview.  Group (2-4 people)  YES  15%
 Individual  YES  20%
2 1-2  Practical activity

A radio advertisement.

Writing and recording a radio advertisement.  Group (2-4 people)  YES  10%
 Individual  YES  20%
3 1-2 Practical activity

Team presentation

Preparing and giving a presentation on a topic related to PR or advertising, incorporating a series of techniques.  Group (2-4 people)  YES  15%
 Individual  YES  20%

 

Retake under the Continuous Assessment System.

Name of Learning Activity Detailed description of Learning Activity % of grade
Practical activities: Presentation A short individual presentation (5 minutes) in person on a topic chosen by the student and related to advertising / PR. 100%

 

Exam Only Assessment System
Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar.
Sequence Name of Learning Activity Detailed description of Learning Activity % of grade
1 Practical activities: Video activity, presentation Students who choose this option must also take a final exam. To be eligible to take the final exam, students must also publish the following pieces of audiovisual work on Moodle at least 15 days before the exam date on the School’s official calendar (identifying themselves by name and surnames at the beginning of the recordings).

1.- A monologue describing the personal qualitites needed to work in PR or advertising and why you think you would be a good professional in one of these sectors (3 minutes).

2.- A radio advertisement (1 minute).

3.- A presentation on a topic related to PR or advertising (3 minutes).
60%
2 Exam The final exam will be done in groups chosen by the lecturer and will cover the entire content of the course.

All marks given will be individual.
40%
This option is recommended exclusively for students whose English level is equal to or higher than C1 (advanced).

 

Retake under the Exam Only Assessment System.

Nom activitat formativa Descripció detallada de l'activitat formativa % of grade
Oral exam A discussion with the lecturer on a topic from the course 100%

Teacher Notes
Aula Virtual (Moodle)
Observations
This Teaching Plan is subject to modification in the event of serious situations.