Fonts d'informació

ALET, Josep. Marketing Directo e Interactivo. Madrid: ed. ESIC, 2007. ISBN 9788473565226
ARIKAN, Akin. Multichannel Marketing. Indianápolis: ed. Sybex, 2008. ISBN 9780470239599
BLAIR, Mark. The 360º Degree Branding.ed. Wiley 2003
KOTLER, Philip, KELLER, Kevin Lane. Marketing Management. England: ed. Pearson, 2009. ISBN 9780273718567
LEVINSON, Jay. GODIN, Seth. The Guerrilla Marketing Handbook. New York: ed. Houghton Mifflin, 1994. ISBN 0395700132
RIVAS, Javier Alonso, GRANDE, Ildefonso. Comportamiento del Consumidor. Madrid: ed. ESIC, 2013. ISBN 9788473568937
RODRIGUEZ, Santiago. Creatividad en Marketing Directo. Barcelona: ed. Deusto, 1998. ISBN 8423416225
RUSSELL, Edward. Fundamentos de marketing. Barcelona: ed. Index Book, 2010. ISBN 9788492643448
SCOTT, David Meerman. The new rules of marketing and PR. New Jersey: ed. Wiley, 2013. ISBN 9781118711071