• All learning activities are graded from 0-10.
• The minimum grade required to pass each learning activity is 5.
• Check the end of assessment period and academic management calendar.
• Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory.
• Deliveries will not be accepted later or in formats or different supports than stated for assessment purposes. Neither it will be accepted any alternative recovery work.

Video activity 1. Roleplay of a business meeting, related to a professional topic, filmed and handed in on a USB or CD. (20% of final mark).

Video activity 2. A group presentation related to a professional topic, filmed and handed in on a USB or CD. (20% of final mark).

Although students are given individual marks, there will be a group element for questions of organisation, effort and relevance of topic for both activities.

Constructive participation in class (20% of final mark)

A short discussion (4 minutes) about an aspect of advertising or PR, chosen, moderated and recorded by the lecturer.

Retake under the Continuous Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake.

1

A 5-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied, filmed and given to the lecturer on a USB or CD on the day of the exam.

60%

2

As for continuous assessment.

40%

A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer.