DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN
Course English: Speaking Code 360424
Area M11. English for Advertising and PR Subject Code B
Previous requirements It is advisable to have passed most of the core courses.
Teacher Prof. C. Black Coordination Head of Studies
Language English Session Morning and Afternoon
Type OB ECTS Credits 6 Semester 6th Academic year 16-17

 

Written: 28/02/2011
Last Up-dated and Checked: 09/06/2016
Date of validation by the Executive Committee: 10/06/2016

General course organization and Methodology

L’objectiu principal de l’assignatura és integrar dels coneixements teòrics amb les competències pràctiques de la comprensió auditiva de la llengua i de la seva producció oral. S’orienta al món professional però també es dedica temps a coneixements i capacitats més propis de la interacció quotidiana i social. És pretén el següent:
- Proporcionar models del llenguatge adequats per a les diferents situacions professionals relacionades amb els sectors de la publicitat i les RRPP (les reunions de negocis, presentacions i les entrevistes de treball) i oportunitats per a practicar tipus diferents d’interacció i conversar sobre temes tant professionals com quotidians (Social English).
- Millorar la capacitat d’entendre la llengua parlada.
- Promoure les habilitats dels estudiants de utilitzar efectivament les funcions lingüístiques: expressar i demanar idees, opinions i desitjos; negociar, resoldre problemes, etc.
- Desenvolupar estratègies de comunicació verbal.
- Millorar la precisió gramatical, la fluïdesa d’expressió i la pronunciació.
- Parlar de temes de l’actualitat i les notícies.
- Conscienciar els estudiants dels factors culturals rellevants associats amb la necessitat de comunicar-se efectivament amb professionals de tot el món, amb especial èmfasi en el model angloamericà d’interacció.
- Fomentar la màxima implicació dels estudiants en el seu procés d’aprenentatge.
- Fomentar tant l’autonomia com la capacitat de treballar en equip.
Per tant d'assolir aquests objectius, l’assignatura s’impartirà en 2 blocs, en els quals es treballarà principalment però no exclusivament:
i) les reunions de negocis.
ii) les presentacions i les entrevistes de treball.
A cada bloc hi hauran activitats específiques directament relacionades amb el tema tractat, més activitats més generals. Es pretén utilitzar una metodologia activa que fomenti la participació per part dels estudiants en totes les activitats formatives. És recomanable assistir a classe, i la participació constructiva es valorarà.
L’avaluació única no es recomana per als alumnes que no tinguin el nivell B2 com a mínim.
L’organització de l’assignatura experimentarà un canvi aquest curs, per tal de fomentar l’aprenentatge i la participació de l’alumnat a l’aula. Els alumnes es dividiran en dos grups segons el nivell d’anglès (nivells B2 – C1 i nivells B2- B1). La primera sessió de cada setmana serà amb el grup sencer, i la segona amb un dels grups reduïts, alternant les setmanes; per tant els alumnes tindran 4 hores d’anglès una setmana i 2 la següent. Perderen 13 hores presencials, les quals es cobriran amb activitats adients de formació a l’aula virtual.


Course Topics
Block 1 English for the Workplace (L’anglès per al lloc de treball) i les reunions de negocis

Introducció a l’anglès per al lloc de treball: parlar de l’organització i les seves activitats, el personal, parlar de la teva feina, etc.
Les reunions de negocis: obrir i tancar una reunió: - expressar la teva opinió; negociar; expressar acord i desacord amb altres opinions; interrompre amb educació.
La importància del turn-taking en l’ interacció professional i social.
El "social English" i expressions freqüents en situacions diferents.
L'Hora 3: el factor cultural, la importància del cultural awarness en el tracte professional i personal i temes de la vida quotidiana.

Block 2 Les presentacions

Introducció a les presentacions: "Do's and don'ts" per a presentacions efectives.
Tècniques bàsiques: com començar; el desenvolupament: com estructurar les idees: el signposting; com acabar.
Tècniques potents de comunicació per a connectar amb l’audiència: la repetició, els anècdotes, el rule of three, els mantras, etc.
Les preguntes del públic i estratègies efectives per a contestar-les.
L’entrevista de treball.
L'Hora 3: el factor cultural: la importància del cultural awareness en el tracte professional i personal, i temes de la vida quotidiana.


Associated Competences
C5 Communicative competence.
C8 Knowledge of the strategies and processes involved in creating and producing advertising messages.
C9 Knowledge of the strategies and processes involved in creating and producing messages for PR.
C10 Knowledge of the strategies and processes involved in creating and producing journalistic messages.

General Course Objectives 
General Course Objectives  GOs associated with each competency
(GO) C5 C8  C9 C10
GO1.- Being able to understand spoken English at gist and specific level in  professional contexts and outside, including profession-related and general lexis. X  X  X
GO2.- Being able to express oneself effectively in professional contexts and outside. X X  X
GO3.- Being aware of cultural factors that come into play in communication in professional contexts and outside. X X X X
GO4.- Demonstrating the ability to work alone and in groups. X      
GO5.- Consolidate, broaden and know how to apply theoretical knowledge of the English language. X      

 

Description of the specific objectives // Learning outcomes
Blocks Specific objectives of each block of topics SO associated with each GO
    OG1 OG2 OG3  OG4 OG5 
1 SO1.- Being familiar with the way business meetings are organised and run and being capable of participating fully in them. X X X X  
SO2.- Learning and practicing general lexis used in the context of business meetings. X X     X
SO3.- Learning and practising structures and language functions related with business meetings. X X X  X  X 
SO4.- Being aware of the importance of expressing oneself in accordance with the relevant cultural norms regulating business meetings and acquiring strategies to do so.    X  X  X  
SO5.- Becoming more accurate at the levels of understanding, expressing and pronouncing spoken English. X X     X
2 SO6.- Being capable of preparing, structuring and giving presentations in English, both individually and as part of a team.  X   X X X X
SO7.- Being capable of following presentations in English and participate actively by asking questions. X  X X   X
SO8.- Being aware of cultural factors when giving or attending presentations.  X  X X    
SO9.- Becoming more accurate at the levels of understanding and using spoken English.  X  X     X
SO10. - Demonstrating the ability to work alone and in groups.        X  

Read Glossary types of educational activities (according to the UB description)
Summary of learning activities
  Hours  
Type Total Classroom Remote

ECTS Credits

A) Theory 30 30 0 1.2
B) Theory and practice 20 20 0 0.8
C) Supervised work 35 6 29 1.4
D) Autonomous work 65 0 65 2.6
Total 150 56 94 6

 

Distribution hours Block 1 Block 2
Total: 150 75 75

 

Block 1 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 7 B.1) Applied activities 5 C.1) Seminars -- 3 15 D.1) Autonomous student work 32
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 0 0    
A.3) Presentations 0 B.3) Role-plays 5            
A.4) Talks 2 B.4) Visits 0            
A.5) Round tables 0                
A.6) Group work 4                
A.7) Written paper and/or Exam 2                

 

Block 2 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 7 B.1) Applied activities 5 C.1) Seminars -- 0 0 D.1) Autonomous student work 33
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 3 14    
A.3) Presentations 0 B.3) Role-plays 5            
A.4) Talks 0 B.4) Visits 0            
A.5) Round tables 2                
A.6) Group work 4                
A.7) Written paper and/or Exam 2                

Basic Sources of Information: bibliographic, electronic, audiovisual, etc.

BBC. Learning English. [en línia]. [Consulta: 20.05.2014]. Disponible a: <http://www.bbc.co.uk/learning/subjects/english>.
British Council. Learning English. [en línia]. [Consulta: 20.05.2014]. Disponible a: <http://www.britishcouncil.org/learning-english-gateway>.

Campaign. Todo sobre el sector de la publicitat en Anglaterra (setmanal). [20/05/2014] Disponible a: <http://campaignlive.com>.

Emmerson, P. Business English Frameworks. Cambridge: ed. Cambridge University Press, 2002. ISBN 9780521004558.
INC.COM. Small business ideas and resources for entrepreneurs. [en línia]. [Consulta: 20.05.2014]. Disponible a: <http://www.inc.com>.
PR Week. Todo sobre les RRPP a Anglaterra (setmanal). [en línia]. [Consulta: 20.05.2014]. Disponible a: <http://prweek.com>.
Shipside, S. Perfect Your Presentations. London: ed. Dorling Kindersley, 2006. ISBN 1405315881.
Williams, E. J. Presentations in English. London: ed. Macmillan, 2008. ISBN 0230028780.


Read Assessment: General Information about the Degree
Course-specific assessment system information
    • Check the end of assessment period and academic management calendar.
    • Plagiarism and/or the copying of assessed activities will result in the assessed work in question receiving a 'fail' mark and may lead to the student/s concerned failing the course. The School may also decide to take disciplinary measures.

      • Work handed in late or in formats other than stated for assessment purposes will not be accepted, neither will any alternative work be accepted to pass the course.
        • Class attendance is recommended in all cases, also for students who have opted for the Exam Only Assessment System. Check cases in which it is mandatory.
  • All learning activities are graded from 0-10.
  • The minimum grade required to pass each learning activity is 5.
Continuous Assessment System
Requirements: unless they indicate to the contrary, all students will be assessed under this system.
Sequen-
ce
Block Name of Learning Activity Detailed description of Learning Activity Group or Individual Compulsory
Yes/No
% of mark
1 1-2 Practical 
activities

Video activity 1. Roleplay of a business meeting, related to a relevant professional topic, filmed and handed in on a USB or CD. (25% of final mark).

Video activity 2. A team presentation related to a relevant professional topic, filmed and handed in on a USB or CD. (25% of final mark).

Although students are given individual marks, there will be a group element for questions of organisation, effort and relevance of topic for both activities.

Constructive participation in class (10% of final mark)

Group (3-4 people) YES 50%
2 1-2 Exam

Oral exam. A short discussion (4-6 minutes) about an aspect of advertising or PR discussed in class, chosen, moderated and recorded by the lecturer.

Group (2 people) YES 50%

 

Retake under the Continuous Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake. The maximum final mark will be 5.

Name of Learning Activity Detailed description of Learning Activity % of grade
Practical activities: Presentation A short presentation (4-5 minutes) in person on a topic chosen by the student and related to advertising / PR. 100%

 

Exam Only Assessment System
Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar.
Sequence Name of Learning Activity Detailed description of Learning Activity % of grade

1

Practical activities: Video activity, presentation

A 5-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied, filmed and given to the lecturer on a CD before the last day of the course.

60%

2

Oral exam

As for continuous assessment.

40%

 

Retake under the Exam Only Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake. The maximum final mark will be 5.
Nom activitat formativa Descripció detallada de l'activitat formativa % of grade
Practical activities: Presentation

As for continuous assessment.

100%

Teacher Notes
Aula Virtual (Moodle)