Formulari d'accés

General sources of the workshop (also online)

Arden, Paul. It’s not how good you are, it’s how good you want to be. London: Phaidon, 2002.
Bergman, Margo. Street smart advertising: how to win the battle of the buzz. Plymouth: Rowman & Littlefield Publishers, INC., 2007.
Bond, Johnathan, Kirshenbaum, Richard. Under the Radar: Talking to Today's Cynical Consumer. New York: Hoboken, New Jersey: John Wiley & Sons, Inc., 1998.
Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page Ltd., 2003.
Heath, Chip and Dan. Made to stick. London: Arrow Books, 2008.
Heath, Chip and Dan. Switch: How to change things when change is hard. London: Random House Business Books, 2011.
Iezzi, Teresa. The idea writers. New York: Palgrave Macmillian, 2010.
Ogilvy, David. Ogilvy on Avdertising. New York: Vintage Books, 1985.
Ogilvy, David. Confessions of an advertising man. London: Southbank Publishing, 2004.
Roberts, Kevin. Lovemarks: the future beyond brands. New York: powerHouse Books, 2004.
Shirky, Clay. Here Comes Everybody: The power of organizing without Organisations. New York, Penguin Books, 2009.
Solomon, Robert. The art of client service. New York: Kaplan Publishing, 2008.
Zyman, Sergio. The end of advertising as we know it. Hoboken, New Jersey: John Wiley & Sons, Inc., 2002.

Webs, blogs and editorials:
Advertising Age
Ad Critic
Creative Review
Comunication Arts
Luerzers Archive