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Read Assessment: General Information about the Degree
Course-specific assessment system information
  • All learning activities are graded from 0-10.
  • The minimum grade required to pass each learning activity is 5.
  • Check the end of assessment period and academic management calendar.
  • Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory.
  • Deliveries will not be accepted later or in formats or different supports than stated for assessment purposes. Neither it will be accepted any alternative recovery work.
Continuous Assessment System
Requirements: unless they indicate to the contrary, all students will be assessed under this system.
Sequen-
ce
Block Name of Learning Activity Detailed description of Learning Activity Group or Individual Compulsory
Yes/No
% of mark
1 1-2 Practical 
activities

Video activity 1. Roleplay of a business meeting, related to a professional topic, filmed and handed in on a USB or CD. (20% of final mark).

Video activity 2. A group presentation related to a professional topic, filmed and handed in on a USB or CD. (20% of final mark).

Although students are given individual marks, there will be a group element for questions of organisation, effort and relevance of topic for both activities.

Constructive participation in class (20% of final mark)

Group Yes 60%
2 1-2 Oral exam

A short discussion (4 minutes) about an aspect of advertising or PR, chosen, moderated and recorded by the lecturer.

Pairs Yes 40%

 

Retake under the Continuous Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake.

Name of Learning Activity Detailed description of Learning Activity % of grade
Presentation A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer. 100%

 

Exam Only Assessment System
Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar.
Sequence Name of Learning Activity Detailed description of Learning Activity % of grade

1

Video activity: presentation

A 5-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied, filmed and given to the lecturer on a USB or CD on the day of the exam.

60%

2

Oral exam

As for continuous assessment.

40%

 

Retake under the Exam Only Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake.
Nom activitat formativa Descripció detallada de l'activitat formativa % of grade
Presentation

A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer.

100%