El Grau en extinció Assignatures Itinerari curricular 2014-2015 Plans docents - 2014 - 2015 Crisis Management 2014-2015Crisis Management 2014-2015
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| PLA DOCENT | |||||||||
| Name of the workshop | Crisis Management | Teaching format | I | ||||||
| Workshop teacher | Dra. C. de Uribe | Recommended prior knowledge | --- | Timetable | Unique | ||||
| General description of workshop | Crisis management workshop is about the actions taken by an organization in response to crisis situations with negative effects for the reputation. | ||||||||
| Language | English | Tipus | OB | ||||||
| Technical requirements | At the room: --- | ||||||||
| To be provided by the student: --- | |||||||||
| Format | Scheduled during the 2nd semester. | ||||||||
| Date of proposal: 29/05/2012 |
| Date of last update: 16/06/2014 |
| Date of validation by the Executive Committee: 16/06/2014 |
| Workshop Program | |||||||||
| Block 1 | Title: THEORETICAL CONTEXTUALIZATION | ||||||||
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Subject 1.- Crisis definition. |
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| Block 2 | Title: PRACTICAL ACTIVITIES | ||||||||
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This workshop has an eminently practical character. |
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| Competences associated to the Workshop | |||||||||
| C1 | Ethical commitment. | ||||||||
| C2 | Learning and responsibility ability. | ||||||||
| C3 | Work in teams. | ||||||||
| C4 | Creative and enterprising ability. | ||||||||
| C6 | Theoretical and practical knowledge about advertising and PR so as about their processes and organizational structures. | ||||||||
| C7 | Knowledge about design and development of strategies and implementation of persuasive communication policies to the public and private companies or institutions. | ||||||||
| C12 | Knowledge about the management of the functional areas of communication. | ||||||||
| C13 | Ability to exercise as professionals in charge of the customer support in advertising and PR. | ||||||||
| Workshop General Objectives | OGT associated to each one of the competences | |||||||||||
| (OGT) | C1 | C2 | C3 | C4 | C6 | C7 | C12 | C13 | ||||
| OG1.- The student will know the different typologies of crisis. | X | X | X | |||||||||
| OG2.- He/she will learn to make quick decisions on the basis of uncertain information. | X | X | ||||||||||
| OG3.- The student will know develop crisis plans. | X | X | ||||||||||
| OG4.- He/she will learn to assist the organization to recover its image and reputation. | X | X | ||||||||||
| Specific objectives of each block | ||||||||
| Blocks | Objectives to each block of the program | SO related to each one GO | ||||||
| OG1 | OG2 | OG3 | OG4 | |||||
| 1 | OE1.- The student will know if crisis situations may occur by external factors or internal factors. | X | ||||||
| OE2.- He/she will learn to decisions making. | X | |||||||
| OE3.- The student will know implement plans to minimized the impact of crises. | X | |||||||
| OE4.- The student will know the resources to continued operation of the organization. | X | |||||||
| Read Glossary types of educational activities (according to the UB description) |
| Total summary of formative activities | |||||||||||
| Hores | |||||||||||
| Types of educational activities | Total | Hours at Classroom (with teacher) | Hours of personal work | ECTS credits | |||||||
| A) Theory | 50 | 18 | 32 | 2 | |||||||
| B) Theory-practice | |||||||||||
| C) Tutee work | |||||||||||
| D) Autonomous work | |||||||||||
| General sources of the workshop (also online) |
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Agustine, Norman et alter. Gestión de la crisis. Harvard Business Review. Editorial Deusto, Bilbao, 2001 |
| Evaluation: Specific Information |
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| Continuous evaluation | |||||||||||||
| Sequence | Name of the educational activity | Activity description | Workgroups or Individual work |
Compulsory Yes/No |
% on the note. Max. of 60% for each activity |
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| 1 | Lectures |
Crisis typologies: causes and effects |
Individual work | Yes | 10% | ||||||||
| 2 | Presentation |
Case studies |
Workgroups | Yes | 20% | ||||||||
| 3 | Work in teams |
Organization spokesman and the mass media coverage |
Workgroups | Yes | 20% | ||||||||
| 4 | Simulation |
Crisis simulation |
Workgroups | Yes | 10% | ||||||||
| 5 | Implementation activities |
Processes by which an organization manages the wider impact of business continuity. |
Individual work | Yes | 40% | ||||||||
| Teacher notes |
| Aula Virtual (Moodle) |
