Name of the workshop Crisis Management Teaching format I
Workshop teacher Dra. C. de Uribe Recommended prior knowledge --- Timetable Unique
General description of workshop Crisis management workshop is about the actions taken by an organization in response to crisis situations with negative effects for the reputation.
Language English Tipus OB
Technical requirements   At the room: ---
To be provided by the student: ---
Format Scheduled during the 2nd semester.


Date of proposal: 29/05/2012
Date of last update: 16/06/2014
Date of validation by the Executive Committee: 16/06/2014

Workshop Program

Subject 1.- Crisis definition.
Subject 2.- Crisis prevention.
Subject 3.- Mass Media.
Subject 4.- Case Studies.


This workshop has an eminently practical character.
Go to “EVALUATION” to fill in the detail of each one of the Educational Activity.

Competences associated to the Workshop
C1 Ethical commitment.
C2 Learning and responsibility ability.
C3 Work in teams.
C4 Creative and enterprising ability.
C6 Theoretical and practical knowledge about advertising and PR so as about their processes and organizational structures.
C7 Knowledge about design and development of strategies and implementation of persuasive communication policies to the public and private companies or institutions.
C12 Knowledge about the management of the functional areas of communication.
C13 Ability to exercise as professionals in charge of the customer support in advertising and PR.

Workshop General Objectives OGT associated to each one of the competences
(OGT) C1 C2 C3  C4  C6  C7  C12 C13
OG1.- The student will know the different  typologies of crisis. X       X   X  
OG2.- He/she will learn to make quick decisions on the basis of uncertain information.     X X        
OG3.- The student will know develop crisis plans.     X     X    
OG4.- He/she will learn to assist the organization to recover its image and reputation.   X           X


Specific objectives of each block
Blocks Objectives to each block of the program SO related to each one GO
OG1 OG2 OG3  OG4
1 OE1.- The student will know if crisis situations may occur by external factors or internal factors. X      
OE2.- He/she will learn to decisions making.   X    
OE3.- The student will know implement plans to minimized the impact of crises.     X  
OE4.- The student will know the resources to continued operation of the organization.        X

Read Glossary types of educational activities (according to the UB description)
Total summary of formative activities
Types of educational activities Total Hours at Classroom (with teacher) Hours of personal work ECTS credits
A) Theory 50 18 32 2
B) Theory-practice
C) Tutee work
D) Autonomous work

General sources of the workshop (also online)

Agustine, Norman et alter. Gestión de la crisis. Harvard Business Review. Editorial Deusto, Bilbao, 2001
Barton, Laurence. Crisis in organtitzations, College Division South-Western Publishing Co. Cincinnati, Ohio,1993
Cutlip, Scott; Center, Allen, y Broom, Glen. Relaciones Públicas eficaces, Gestión 2000, Barcelona, 2000
Grunig, James y Hunt, Todd. Dirección de Relaciones Públicas, Gestión 2000, Barcelona, 2000
Lampreia, Martins J; Agustí et alter. Gestao de crise. Hugin Editores Lda, Lisboa, 2003
Seitel, Fraser. Teoria y Práctica de las Relaciones Públicas, Prentice Hall, Madrid, 2002
Lerbinger, Otto. The Crisis Manager. Facing Risk and Responsability. Lawrence Erlbaum, Mahwah, N.J.
Uribe-Salazar de, Agustín et alter. El libro práctico de las Relaciones Públicas. ADECEC (Asociación de Empresas Consultoras de Comunicación y Relaciones Públicas). Madrid, 1996
Uribe-Salazar de, Agustín et alter. 40 Éxitos en comunicación. ADECEC Pearson Educación, Madrid, 2003

Evaluation: Specific Information 
  • The evaluation must be considered as Continuous Evaluation and must be solved during the academic period.
    Marks will be quantitative between 0 and 10. The mark should be presented with one decimal.

    The minimum grade required to pass each learning activity is 5.
    Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory.

Continuous evaluation
Sequence Name of the educational activity Activity description Workgroups or
Individual work
% on the note.
Max. of 60% for each activity
1 Lectures

Crisis typologies: causes and effects

Individual work Yes 10%
2 Presentation

Case studies

Workgroups Yes 20%
3 Work in teams

Organization spokesman and the mass media coverage
Crisis cabinet: roles and responsibilities

Workgroups Yes 20%
4 Simulation

Crisis simulation 

Workgroups Yes 10%
5 Implementation activities

Processes by which an organization manages the wider impact of business continuity.
Activity 1.- Crisis Simulation
Activity 2.- Team roles and responsibility
Activity 3.- Exercises throughout to highlight key points 

Individual work Yes 40%

Teacher notes
Aula Virtual (Moodle)