Evaluation: Specific Information 
  • The evaluation must be considered as Continuous Evaluation and must be solved during the academic period.
    Marks will be quantitative between 0 and 10.
    The mark should be presented with one decimal.
Continuous evaluation
Sequen-ce Block  Name of the educational activity Activity description Workgroups or
Individual work
% on the note.
Max. of 60% for each activity
1 1 Attendance

Students need to attend to 80% of the sessions

Individual Yes 10%
2 1 Production of a Learning portfolio

The students will produce a learning portfolio of 6 Ad campaigns: 3 successful ones and 3 failures, i.e. campaigns that have increased or decreased the sales or awareness of the products or services promoted. Later on the class will choose a failed campaign unanimously.

Individual Yes 25%
3 1 Implementation activity

The students will need to rethink and redo the chosen Campaign of Activity 1. But with one premise: correct the maximum with the minimum. Using the minimum amount of resources, students will need to redesign the Campaign to achieve considerable and positive results.

Individual Yes 20%
4 1 Simulation exercise

The class will divide in groups in which the students will do some role-play. One by one, each member of the group will represent the agency presenting his/her newly redone Campaign, while the rest of the group play the client’s role. Whether they like it or not, they will need to have a say.

Workgroup Yes 20%
5 1 Production of a Learning portfolio 2

The students will produce a learning portfolio with self-promotional examples. It will contain 6 examples of young creative’s portfolios; 3 which the student believes that are impressive and 3 not so impressive. Later on he/she will find out how it was presented to the creative directors at the agencies.

Individual Yes 25%