General sources of the workshop (also online)

Arden, Paul. It’s not how good you are, it’s how good you want to be. London: Phaidon, 2002
Bergman, Margo. Street smart advertising: how to win the battle of the buzz. Plymouth: Rowman & Littlefield Publishers, INC., 2007
Bond, Johnathan, Kirshenbaum, Richard. Under the Radar: Talking to Today's Cynical Consumer. New York: Hoboken, New Jersey: John Wiley & Sons, Inc., 1998
Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page Ltd., 2003
Heath, Chip and Dan. Made to stick. London: Arrow Books, 2008
Heath, Chip and Dan. Switch: How to change things when change is hard. London: Random House Business Books, 2011
Iezzi, Teresa. The idea writers. New York: Palgrave Macmillian, 2010
Ogilvy, David. Ogilvy on Avdertising. New York: Vintage Books, 1985
Ogilvy, David. Confessions of an advertising man. London: Southbank Publishing, 2004
Roberts, Kevin. Lovemarks: the future beyond brands. New York: powerHouse Books, 2004
Solomon, Robert. The art of client service. New York: Kaplan Publishing, 2008
Zyman, Sergio. The end of advertising as we know it. Hoboken, New Jersey: John Wiley & Sons, Inc., 2002

Webs, blogs and editorials:
Advertising Age
Ad Critic
Creative Review
Comunication Arts
Luerzers Archive