DEGREE IN ADVERTISING AND PR: COURSE TEACHING PLAN
Course English: Speaking Code 360424
Area M11. English for Advertising and PR Subject Code B
Previous requirements It is advisable to have passed most of the core courses.
Teacher Prof. C. Black Coordination Head of Studies
Language English Session Morning and Afternoon
Type OB ECTS Credits 6 Semester 6th Academic year 14-15

 

Written: 28/02/2011
Last Up-dated and Checked: 16/06/2014
Date of validation by the Executive Committee: 16/06/2014

General course organization and Methodology

L’objectiu principal de l’assignatura és la integració dels coneixements teòrics amb les competències pràctiques de la comprensió auditiva de la llengua i de la seva producció oral. S’orienta al món professional però també es dedica temps a coneixements i capacitats més propis de l’ interacció quotidiana i social. És pretén el següent:

- Proporcionar models del llenguatge adequats per a les diferents situacions professionals relacionades amb els sectors de la publicitat i les RRPP (principalment les reunions de negocis i les presentacions) i oportunitats per a practicar tipus diferents d’interacció i conversar sobre temes tant professionals com quotidians (Social English).
- Millorar la capacitat d’entendre la llengua parlada.
- Promoure les habilitats dels estudiants de utilitzar efectivament les funcions lingüístiques: expressar i demanar idees, opinions i desitjos; negociar, resoldre problemes, etc.
- Desenvolupar estratègies de comunicació verbal.
- Millorar la precisió gramatical, la fluïdesa d’expressió i la pronunciació.
- Parlar de temes de l’actualitat i les notícies (l’hora 2 de cada sessió).
- Conscienciar els estudiants dels factors culturals rellevants associats amb la necessitat de comunicar-se efectivament amb professionals de tot el món, amb èmfasi especial en el model angloamericà d’interacció.
- Fomentar la màxima implicació dels estudiants en el seu procés d’aprenentatge.
- Fomentar tant l’autonomia com la capacitat de treballar en equip.

Per tant de assolir aquests objectius, l’assignatura s’impartirà en 2 blocs en els quals es treballarà principalment però no exclusivament:


i) les reunions de negocis.
ii) les presentacions.

A cada bloc hi hauran activitats específiques directament relacionades amb el tema tractat, més activitats més generals (l’hora 2). Es pretén utilitzar una metodologia activa que fomenti la participació per part dels estudiants en totes les activitats formatives. És recomanable assistir a classe.


Course Topics
Block 1 El Business English i les reunions de negocis

El factor cultural: l’importància de cultural awareness.
Introducció al Business English: parlar de l’organització i les seves activitats, el personal, parlar de la teva feina, etc.
Les reunions de negocis: obrir i tancar la reunió - expressar la teva opinió; expressar acord i desacord amb altres opinions; interrompre amb educació.
La importància del turn-taking en l’ interacció professional i social.
El "social English" i expressions freqüents.
El "networking".

Block 2 Les presentacions

Introducció a les presentacions: "Do's and don'ts" per a presentacions efectives.
Tècniques bàsiques: el començament; el desenvolupament: com estructurar les idees: el signposting; el final.
Tècniques potents de comunicació per a connectar amb l’audiència: la repetició, els anècdotes, el rule of three, els mantras, etc.
Les preguntes de l’audiència i estratègies efectives per a contestar-les.
Solucions a dificultats amb els números.
Temes de l’actualitat i les noticies (l’hora 2).


Associated Competences
C5 Communicative competence.
C8 Knowledge of the strategies and processes involved in creating and producing advertising messages.
C9 Knowledge of the strategies and processes involved in creating and producing messages for PR.
C10 Knowledge of the strategies and processes involved in creating and producing journalistic messages.

General Course Objectives 
General Course Objectives  GOs associated with each competency
(GO) C5 C8  C9 C10
GO1.- Being able to understand spoken English at gist and specific level in  professional contexts and outside, including profession-related and general lexis. X  X  X
GO2.- Being able to express oneself effectively in professional contexts and outside. X X  X
GO3.- Being aware of cultural factors that come into play in communication in professional contexts and outside. X X X X
GO4.- Demonstrating the ability to work alone and in groups. X      
GO5.- Consolidate, broaden and know how to apply theoretical knowledge of the English language. X      

 

Description of the specific objectives of each block
Blocks Specific objectives of each block of topics SO associated with each GO
    OG1 OG2 OG3  OG4 OG5 
1 SO1.- Being familiar with the way business meetings are organised and run and being capable of participating fully in them. X X X X  
SO2.- Learning and practicing general lexis used in the context of business meetings. X X     X
SO3.- Learning and practising structures and language functions related with business meetings. X X X  X  X 
SO4.- Being aware of the importance of expressing oneself in accordance with the relevant cultural norms regulating business meetings and acquiring strategies to do so.    X  X  X  
SO5.- Becoming more accurate at the levels of understanding, expressing and pronouncing spoken English. X X     X
2 SO6.- Being capable of preparing, structuring and giving presentations in English, both individually and as part of a team.  X   X X X X
SO7.- Being capable of following presentations in English and participate actively by asking questions. X  X X   X
SO8.- Being aware of cultural factors when giving or attending presentations.  X  X X    
SO9.- Becoming more accurate at the levels of understanding and using spoken English.  X  X     X
SO10. - Demonstrating the ability to work alone and in groups.        X  

Read Glossary types of educational activities (according to the UB description)
Summary of learning activities
  Hours  
Type Total Classroom Remote

ECTS Credits

A) Theory 30 30 0 1.2
B) Theory and practice 20 20 0 0.8
C) Supervised work 35 6 29 1.4
D) Autonomous work 65 0 65 2.6
Total 150 56 94 6

 

Distribution hours Block 1 Block 2 Block 3
Total: 150 75 75 ---

 

Block 1 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 4 B.1) Applied activities 4 C.1) Seminars -- 2 10 D.1) Autonomous student work 21
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 0 0    
A.3) Presentations 0 B.3) Role-plays 3            
A.4) Talks 1 B.4) Visits 0            
A.5) Round tables 0                
A.6) Group work 4                
A.7) Written paper and/or Exam 1                

 

Block 2 Learning Activities
Classroom learning Remote learning
Sub-type A - THEORY Total
Type A
Sub-type B -
THEORY AND PRACTICE
Total
Type B
Sub-type C - SUPERVISED WORK Total
Type C
Type C Classroom learning Tipus C Remote learning Sub-type D – AUTONOMOUS WORK Total
Type D
A.1) Lectures 5 B.1) Applied activities 4 C.1) Seminars -- 0 0 D.1) Autonomous student work 22
A.2) Discussions 0 B.2) Production of a portfolio 0 C.2) Comparison of expectations -- 2 9    
A.3) Presentations 0 B.3) Role-plays 3            
A.4) Talks 0 B.4) Visits 0            
A.5) Round tables 1                
A.6) Group work 3                
A.7) Written paper and/or Exam 1                

Basic Sources of Information: bibliographic, electronic, audiovisual, etc.
- Emmerson, P. Business English Frameworks. Cambridge: ed. Cambridge University Press, 2002. ISBN 9780521004558.
- Shipside, S. Perfect Your Presentations. London: ed. Dorling Kindersley, 2006. ISBN 1405315881.
- Williams, E. J. Presentations in English. London: ed. Macmillan, 2008. ISBN 0230028780.
- BBC. Learning English. [20/05/2014] Disponible en: http://www.bbc.co.uk/learning/subjects/english
- British Council. Learning English. [20/05/2014] Disponible en: http://www.britishcouncil.org/learning-english-gateway
- INC.COM. Small business ideas and resources for entrepreneurs. [20/05/2014] Disponible en: http://www.inc.com
- PR Week. Todo sobre les RRPP en Anglaterra (setmanal). [20/05/2014] Disponible en: http://prweek.com
- Campaign. Todo sobre el sector de la publicitat en Anglaterra (setmanal). [20/05/2014] Disponible en: http://campaignlive.com

Read Assessment: General Information about the Degree
Course-specific assessment system information
All learning activities are graded from 0-10.
The minimum grade required to pass each learning activity is 5.
Check the end of assessment period and academic management calendar.

Class attendance is recommended in all cases. Also for those students who have opted for Exam Only Assessment System. Check cases in which is mandatory.

Continuous Assessment System
Requirements: unless they indicate to the contrary, all students will be assessed under this system.
Sequen-
ce
Block Name of Learning Activity Detailed description of Learning Activity Group or Individual Compulsory
Yes/No
% of mark
1 1-2 Practical 
activities
1. Simulació d’una reunió de negocis en grup. Es grava i es lliura en CD o pendrive (25% de la nota final).
2. Una presentació (individual o en grup). Es grava i es lliura en CD o pendrive (25% de la nota final).
La puntuació de les 2 activitats es basarà el nivell d’execució del registre aconseguit i el nivell d’anglès.
3. Exposició curta en grup o parella d'un tema de l'actualitat o una noticia. Es farà a classe (10% de la nota final).
Group Yes 60%
2 1-2 Written exam

Exercicis del lèxic i d’estructures estudiats; activitat basat en un text sobre un tema estudiat, anàlisi de la transcripció parcial o sencer d’una presentació.

Individual Yes 40%

 

Retake under the Continuous Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake.

Name of Learning Activity Detailed description of Learning Activity % of grade
Presentation A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer. 100%

 

Exam Only Assessment System
Requirements: students wishing to be assessed under the exam only system must submit a formal application within the time frame and in the format set out in the academic calendar.
Sequence Name of Learning Activity Detailed description of Learning Activity % of grade

1


2

Presentation


Written exam or paper

A 3-minute presentation (the topic is to be chosen by the student and related to advertising / PR) using the techniques studied. 

The presentation is to be recorded and given to the lecturer on the day of the written exam.


Written exam: grammatical concepts, language functions and lexis; writing the script of a presentation on a topic related to advertising / PR chosen by the lecturer The grade will be awarded in function of the of use of the correct register as well as the standard of English.

60%

 

 

40%

 

Retake under the Exam Only Assessment System
Requirements: students with final grades between 4.5 and 5 out of 10 qualify for the retake.
Nom activitat formativa Descripció detallada de l'activitat formativa % of grade
Presentation

A short presentation on a topic chosen by the student and related to advertising / PR. The presentation is to be given on the day of the exam and will be recorded by the lecturer.

100%

Teacher Notes
Aula Virtual (Moodle)