Evaluation: Specific Information 
  • The evaluation must be considered as Continuous Evaluation and must be solved during the academic period.
    Marks will be quantitative between 0 and 10. The mark should be presented with one decimal.
Continuous evaluation
Name of the educational activity  Activity description Workgroups or
Individual work
Compulsory
Yes/No
% on the note.
Max. of 60% for each activity
Lectures & Discussion

Lectures and discussion in 80% of the classes (attendance)

Individual work Yes 0%
Application activities

Identify publics and create specific techniques

Individual work Yes 15%
Application activities

Evaluation of real online campaigns

Individual work Yes 15%
Application activities

Online repositioning of different brands 

Individual work Yes 15%
Teamwork  /  Producing a portfolio of work

Creation of a reduced Online PR & Advertising Campaign 

Group work Yes 40%
Presentation

PR & Advertising Campaign Public Presentation 

Group work Yes 15%