Fonts d'informació

AAKER, David. Construir marcas poderosas. Barcelona: Ediciones Gestión 2000, 1996.
AAKER, David; JOACHIMSTHALER, Eric. Liderazgo de marca. Bilbao: Ediciones Deusto, 2001.
BARRETT, Fred. Names that sell. How to create great names for your company, product or service. Portland: Alder Press, 1995.
BESSIS, Muriel; BESSIS, Pierre. Name appeal. Créez des noms qui marquent. Paris: Éditons Village Mondial / Pearson Education, 2001.
BLAKE, George Borroughs; BLAKE-BOHNÉ, Nancy. Crafting the perfect name. The art and science of naming a company or product. Chicago: Probus Publishing Company, 1991.
BOTTON, Marcel; CEGARRA, Jean-Jack. Le nom de marque. Création et stratégies de marque. Paris: McGraw-Hill, 1990. (La Communication: Nouveaux concepts. Nouvelles idées).
CHARMASSON, Henri. The name’s the game. How to name a company or product. Homewood: Dow Jones-Irwin, 1988.
GALEY, Bernard. De mémoire de marques. Dictionnaire de l’origine des noms de marque. Paris: Éditions Tallandier, 1997.
GRUNOW-JANNIN, Marion; BOTTON, Marcel. Créer et protéger ses marques. Paris: Lamy/Les Échos, 1992. (Agir en connaissance de cause).
JAVED, Naseem. Naming for power. Creating successful names for the business world. Mississauga: Linkbridge Publishing, 1995.
MARTÍN, Enrique. Cómo crear marcas poderosas a través del naming. Alicante: Ibidem Consulting, 2002.
OLAMENDI Gabriel. Marcas y nombres. Casi todas las técnicas y trucos para crear marcas de éxito con nombres inolvidables. Bilbao: Gabriel Olamendi, 2000.
PERRY, Alycia. Before the brand: creating the unique DNA of an enduring brand identity. New York: McGraw-Hill, 2003.
ROOM, Adrian. Encyclopedia of corporate names worldwide. Jefferson: McFarland & Company, 2002.
TAYLOR, Neil. The name of the beast. The perilous process of naming brands, products and companies. London: Marshall Cavendish Business, 2007.
VAN HOOREBEECK, Claude. La nomination. Mots, marques, appellations: leurs origines et comment les créer. Ottignies: Éditions Quorum, 1997.
WATIN-AUGOUARD, Jean. Petites histoires de marques.Paris: Éditions d’Organisation & TM Ride, 2002.
WILLIAMS, Phillip G. Naming your business and its products and services: How to create effective trade names, trademarks, and service marks to attract customers, protect your goodwill and reputation and stay out of court. Oak Park: The P. Gaines Co., 1991.